Network promotion process steps and implementation priorities

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Many people think that internet marketing, marketing is very no rules and clues, the traditional marketing methods and 4 p, 4C theory is not fully applicable to network marketing, on-line marketing work, but from the workflow, marketing planning and process control, in some respects is consistent, but the strategy is different only. I am also willing to share some of the work related experiences with you in the planning work of the overall market recently.

The following steps will be used to resolve each step in the marketing solution process:

1. Marketing/programme objectives/objectives

What is the purpose of the market for this program? A general campaign can only achieve 1-2 goals, a lot of bad results, and all the process of the program will be developed around the purpose. In the course of the work, there are often disagreements, is it doing this or doing so? It is simple to quell this sort of thing, to meet and promote the attainment of the goal. The soul of the whole program is also the ability to achieve the goal. The objective/goal of the market is the core part of the programme.

2. Marketing/programme positioning

According to the goal/goal to be achieved, and the plan positioning, the core theme is what.

3. Thematic programme planning

According to the plan positioning, planning the corresponding theme, involving a lot of details, this more for the logical layer of expression, targeted at their own.

4. Promotional copy Writing

This is a representation of the user's presentation layer. The effect of the promotion comes from the design of the source copy, most of the text is an important means of Internet promotion, copywriting does not attract users to be clicked is very low; no clear theme planning of the copy, simple banner Why to user reason click; the execution of an activity, the copywriting changes with the progress, A copywriter should have multiple alternative copywriting, and even multiple copywriting can be released simultaneously to achieve a better performance.

5. Media Options

The selection of the media to promote the general view is as follows:

Partner Advertising Resource swaps

Highly aggregated media information dissemination

Media information dissemination of quasi-user groups

Appropriate promotional media, including advertising media.

The soul of the promotion lies in the orientation and planning of the scheme, and the effect of the promotion lies in the choice of the media and the market executive power.

6. Promotion of the Implementation plan

Promotion is only the last link of marketing work, but also a behavior, more embodied in the Executive force. The core effect of the activity must come from the careful planning work. The detailed execution plan is responsible for the effect and responsible for the execution. This must include: detailed job descriptions, workflow steps, executives, execution time. In order to ensure implementation, if the relevant training and sample template, the executive staff will be more effective.

7. Effect Analysis and feedback

Professional flow Statistics Software statistics: activities during the flow changes, user antecedents, visiting areas, pages, IP and PV growth relationship, to this data analysis activities to promote the effect, and can adjust the activities in a timely manner to enhance the effectiveness of activities. It is necessary to summarize each program after it is executed, and the problems that exist here must be considered in depth, because this time you ignore it and you will encounter it next time.

    Generally speaking, the internet market work, still and traditional marketing comparison, there are accumulation of the process, and this process must be continuous and continuous precipitation, can have failed marketing programs, but do not allow intermittent market promotion. In my opinion, excellent event marketing is not the most important to the market work, a sensation can continue time is quite limited, do not indulge in the past glory, and not pessimistic in front of the failure, pick up the gun, we market personnel to continue to struggle.