Network promotion: The first to identify the audience

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In the rapid development of the internet era, netizens pay more and more attention to the site experience, only when they see, in line with their own consumption of the site will be more attention, and eventually produce transformation.

In the topic of niche market, webmaster friends share a lot of experience. The subdivision of the niche market is divided according to the gender, age, hobby, and the high and low end of the market. Different audiences have different consumption capacity, today the author of the classification of the small market for the following analysis.

The type of Web site is roughly divided into two categories; 1. To sell products mainly 2. Some of the services provided by the website are mainly

First, sales of products based network platform to promote

In Network marketing products, there will be based on age groups for the division of different products. For example: The elderly mobile phone, middle-aged people like to read some literary works, or forums just began to contact QQ and other related games of the crowd, young people's favorite group, 80 and the favorite network games, and peripheral products, and some young people are like beautiful clothes and so on.

A team doing online marketing needs to be categorized according to the audience of the product first, for example, sales of mobile phone-related teams, can be divided into, the elderly mobile phones, student mobile phones, midrange mobile phones, high-end mobile phones, men's mobile phones, women's mobile phones, and so on by the audience classification, for continuous promotion or promotion has great help.

This kind of classification method can be more targeted, for example: The festival, the juniors want to give home to the old people buy some gifts, then can focus on the elderly machine, for the elderly mobile phone publicity; usually related to festivals, such as Valentine's Day, then the introduction of the focus on female student machine as the focus of publicity; when the 51, 11 holidays and so on, the general situation of white-collar workers, or have a certain consumption capacity of the crowd will have a complete 7 days leave, will carry out some product procurement and so on, then the main push some high-end mobile phones, the effect will be better.

Second, the network service-oriented, website promotion

In the absence of product-oriented web sites, in fact, is not really no products, web site to do what content, and provide what kind of services, are products. Do website promotion, but also to fine differentiation niche market is essential, only targeted promotion will see better results. Even if a station to do the flow, if you want to survive for a long time, but also to refine the analysis.

For example, a women's information web site, to promote, it is best to collect some women often pay attention to the platform, and then the division, such as the Age division, the platform to divide the more detailed the better.

For example, some of the platform is the main content of women wearing Ruili Web site, then use their own website of some clothing articles information to contribute. If it's a platform for women's feelings as the main element, put your own relevant content on the platform. This will increase the site's exposure rate.

Usually do outside the chain, to have targeted to hair this and the survival of the chain is closely related to, such as selling kidney drugs related information in the women's information platform. Do outside the chain as far as possible published in the relevant information platform, if not to distinguish the platform type, random hair, then the quality of the chain, survival will be greatly reduced.

For example, every day a outside the chain Commissioner, a day to send 100 outside the chain, no matter which platform, to do. B Outside the chain Commissioner, do only 10 a day with a relevance of the external chain of the platform. Not a few months, 10 days of time, you can see the gap. The outer chain of Commissioner A was almost annihilated. And the outside chain of Commissioner B already has 100.

To sum up: in fact, do anything is the same, "the seemingly simple things do not simple" to ensure the quality of the premise, the gradual increase in quantity; the more competitors do not pay attention to the place, is their own site to reflect the place, the more can enhance their competitiveness.

Ling Long original A5 Starting author Blog http://www.mylinglong.com/reproduced please respect the results of the workers, retain the copyright.