Network promotion: The importance of soft text for SEO website optimization

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Network promotion includes network advertising and network PR, network advertising is better to understand, that is, by paying in the network media to show the content of enterprises want to promote, network PR including other than advertising, we usually use more SEO site optimization, soft text promotion, video promotion, knowledge marketing, are the category of network PR. The network public relations work, the SEO, the soft article promotion two are closely related, in this article medium and small-sized Ma Ming Network Marketing Organization's consultant to share the SEO website optimization The dialectical relation.

SEO site optimization Needs a lot of soft text this original content

In the past, everyone's summary of the website optimization is "content for the king, link for the Emperor"; in this year Baidu-led search engine adjusted the ranking algorithm, the industry summed up the new core of "content for the king, experience for the Emperor", the user experience will affect the ranking of the site, but the content of the king is always the site optimization of an iron law. What is good content? That's what the original content, what potential users want to find, and how does this content come from? In what form is it reflected on the website? No matter what kind of Web page, text composition of the paragraph is the ultimate original content, so site optimization needs a lot of soft text as original content.

Soft-text promotion is one of the main means to create high quality external chain

Although the site Optimization guide in reducing the weight of the link, but the current stage link is still an important reference standard, the development of high-quality links to the role of the site rankings is still obvious. To the development of the site chain means nothing more than soft, friendship links, forum blogs, purchase links. The purchase link requires constant cost, BBS blog link weight is lower, can get high-quality links effective means or soft, soft wen also need to put a certain cost, but one-time, bring the link is one-way import link, and is from the portal, the search engine gives a relatively high weight, Can make the site in the short term in link building to achieve excellent results, if the content of the site can also be a significant increase in rankings.

High quality soft text can enhance the user experience of the website

What is the user experience? is the user's feelings, including the sense of visual sense and the actual content of the feeling, which embodies the Web site editing and art of the important role. Visual experience requires art to work more in the design, of course, now a more detailed division of labor is the UI designer to do user experience design, and content is still the article, its essence and soft wen is the same, high-quality soft wen can enhance the user experience.

No soft wen, no successful seoer

Through the above small Ma Ming Network Marketing Consultant Summary, soft text for SEO site optimization of the importance of self-evident, we can think that no soft wen will not succeed Seoer. In fact, as a professional network marketing company, small Ma Ming Network Marketing agencies to undertake SEO projects, a lot of work is to do soft text promotion, to the site planning original content, development links, to promote the soft text.

In the traditional enterprise, the marketing personnel to the network marketing this kind of new thing contact soon, SEO is more unfamiliar, often in the work of SEO and soft text to promote separate do, or have different employees are responsible for, two people do not do enough communication and collaboration, will cause a lot of waste of resources, promote the effect of less effort. If the enterprise does not have professional network marketing personnel, it is recommended to find Network marketing company cooperation advisory services, strategy and skills in the promotion of staff guidance to achieve a multiplier effect.