Network promotion to choose the right target and the crowd

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From the beginning of contact to the network to promote the current time is too fast, has been two months, really from scratch to start their own exploration, reading materials, but also wrote a lot of articles, today to think about, two months time not long not short, I do these effects how?

The beginning of their own ideas is to promote the site as the starting point, the first definition of customer groups to determine a good target, the second is to find the promotion of the media, and then is to want how to better promote! This is the original intention! also have others to experience, said is the network to promote the inherent patterns: Soft text promotion method, blog (including all types of blogs ) Promotion method, QQ Group, net pick. But for a variety of reasons, anxious, unconsciously lost the direction!

Let's talk about the results of the practice. Maybe not enough time, or wrong direction, we discussed together.

First of all talk about soft text promotion: efforts, learning, you can write slightly with the level of the article! also bring the link! Article in the ADMIN5 and other webmaster types of sites have also been issued, are reproduced also a lot! Know that can not be impatient, this thing has to accumulate slowly, so adhere to the original update every day!

The following blog: opened a lot of blogs, including SNS type, absolutely no irrigation, each is the intention to operate, but also keep updated every day, but the updated content more from the original one, the rest of the blog is almost reproduced in the original post of that blog! is also accumulated every day! Also in the blog circle activities.

This is the promotion of the main proportion of the part, such as two months later, check the collected situation, found that the chain did not add a few, included does not seem to add a few. But write the article is included, is not as our site outside the chain number to increase! Blog as the outside chain for less to include!

Later, I think of the reason, our site www.123cha.com is to do a comprehensive query class site, including life, network worms, and Webmaster class query Tools! And I write the article is biased to write SEO aspects, published in the two categories, a webmaster class, a blog leisure Class! Yes, SEO information in the Webmaster Class forum is OK, but the visitors are personal webmaster, are looking at your article after the walk, even comments are not, what to talk to click on the content of your article, a look will know that is a little small ads! There is posted on the blog, webmaster class articles posted on the blog, not to mention the , no one is willing to see, generally is the search engine to bring, read the article to leave, the conversion rate is also very low, after all, our site or Life Class query category of the population accounted for the majority of the proportion.

So I made two mistakes, divorced from the original idea:

One, the target group and actual to promote the content of the site is not very close, almost all stationmaster.

Second, the target group is there, but the direction of the article is not, that is not to show the needs of customers to promote the characteristics of the product!

Although the above promotion will bring certain new traffic, but lead to jump rate increase!

Find out why, so the next plan from two aspects, one is to look for the media from the user's needs to promote, the other is based on the nature of the site! And so the results of the practice and we share the experience.

As for the other promotional methods, such as the above mentioned net pick and so on to adhere to accumulate!

In short, personal ideas is a timely adjustment to promote the strategy, and then it is to do the acme of precision, perseverance will certainly have a return!