Network Psychology marketing a new marketing idea

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The triple realm of marketing is selling products, selling services, selling culture. This is what I have learned through the years of practice, in fact, whether traditional marketing or network marketing, these three realms is also very easy to draw.

One, selling products (No sword in heart, sword in hand)

As long as we give our products to the sales staff, and then through the corresponding incentives, such as wages, benefits, and so on, they will sell the product, which is the sales model used by most of the former companies, is a typical selling product. At this time the principle of consumption is "the same quality than price, the same price than quality."

Second, sell service (sword in heart, sword in hand)

As a result of most products, the technology is no different, (unless some of the High-tech products), so most of the products are basically the same, our customers are fully aware of this, will eventually enter a Red Sea strategy, which is often called "price war", So the user will cause who is cheap to buy who, at this time with the popularization of product technology, the product itself has not been competitive, the resulting is the quality of service, the same product than services, this is the stage where we are competing, the same products, who service to do well, who sales will be higher. At this time the principle of consumption is "the same price than service, the same service than the price."

Third, selling culture (with a sword in mind, no sword in the hand)

As services become more important, businesses begin to compete for services, because in order to improve the sales level, we must improve the quality of service, and in the process of upgrading, will produce a number of services to the ultimate enterprise, they become the brand, in the hearts of the target consumers set a good brand image, although the product quality is similar, But the outstanding advantage in quality of service is that they have the brand effect, at this time, some companies will this brand effect to rise to a culture, make these enterprises have a large number of loyal customer base, then they no longer go than the price, than the service, they will be more than the brand. At this time the principle of consumption is "equal service than culture, the same culture is not possible."

Generally speaking, our marketing process is divided into these three levels, and through my participation in the Chinese psychological Conference, we should be from the consumer psychology to sell, which we previously only know, in the product sales process, the consumer's every purchase behavior received at that time the impact of emotion, there is a kind of emotional guidance, As a salesman, we just need to grasp the consumer emotional guidance to carry out a conscious psychological hint guide, to shape the role of consumer psychology, so that they buy our products. This psychological mold, we began to apply at the first level, but we have forgotten, selling products before the psychological hint.

Iv. Selling psychology (No sword in Heart, no sword in hand)

About selling psychology, we should start with the original product design, before we develop our products, we must first Target customers (our products will not apply to everyone, we must firmly believe that we only serve some people), according to the target customers, to provide our products, these products are completely based on the target customer base of psychological customization. We can only fully understand the psychological needs of customers, we produce products will be different from other enterprises, according to consumer psychology customized products are composed of three layers, the most core products are consumer psychology, the second layer is the product itself, the third layer is product services. When our products are designed according to this idea, our sales are the easiest to carry out, our customers will follow, because the product itself is in line with consumer psychology. We just need to retell the psychology of the consumer, let the mentality strengthen, we are the best marketers.

Now popular planning promotions is not up to the fourth level of a good performance, but at the same time also shows that the merchant has begun to realize this problem, I believe that in the near future, we will reach the fourth level, planning promotion is not the product itself in line with consumer psychology, but we are in the production of products in the mining of consumer Psychology, It is not so much digging as "saving" the psychology of consumption into a "hat" blunt "sleeve" on the product, although sometimes, he really can stimulate the market demand, but the product itself has no psychological support, no connotation, can not withstand the strict consumption psychological test, once the market heat becomes low, sales will become difficult to go on.

When the product itself is the collection of consumer psychology, product content, the soul of the product will attract consumers, because we have the value of the demand involved in the product inside, at this time, we add marketing planning, our products are not afraid to sell out.

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