Network public opinion monitoring into popular industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the age of social media, whether you know it or not, people are talking about you! And it is a direct, indirect, or even fatal effect on you. For enterprises, McDonald's Hamburg "anti-corrosion Door", the Overlord shampoo cancer, HP computer quality door, no one is not originated in the network and in the network of public opinion is infinitely magnified.

The simplest and also free public opinion monitoring is Google News, the most complex and powerful public opinion monitoring is GFW (the Great Firewall). More and more enterprises began to pay attention to the network public opinion monitoring, at present, the network public opinion monitoring and analysis, in China is a new industry.

At present, the main function of network public opinion monitoring is: Crisis PR, competitive intelligence, network Word-of-mouth monitoring.

Network public opinion main monitoring: News commentary, BBS forum, blog, podcast, aggregation News (RSS), news thread and reprint. In 11, Weibo became the biggest source of information for Chinese public opinion.

Public opinion monitoring demand is big, pay high

After observation, an ordinary public opinion monitor Commissioner wages are not low, starting salary of about 4000-6000 yuan, because the monitoring of the main business and government departments, for the masses are relatively unfamiliar, but the recruitment of many jobs, the demand is big. Public opinion monitoring can be broadly divided into 3 directions:

1: Technical Direction

Mainly for software development engineers, have Internet information collection, retrieval, analysis and Chinese natural language processing software development or algorithmic research experience, proficient in database optimization. Most of these jobs are dug by companies doing search, such as Sohu, Baidu and Sina.

2: Analysis Direction

For the enterprise to provide monitoring and analysis of public opinion, generally for the communication, news media professional, familiar with the network, understand the Internet information dissemination characteristics, can grasp the hot news, this kind of post some people are promoted by the network editor.

3: PR Direction

Mainly for the enterprise to provide effective promotion and development proposals to help enterprises to deal with negative information in a timely manner. Most of these jobs have been transformed from PR companies or sales.

Short News: The Daily income of the public opinion service nearly 200 million

The public opinion monitoring room is one of the earliest Internet public opinion monitoring institutions, in the public opinion monitoring and analysis research field in the domestic leading position. Recently, the daily income of the daily has claimed to be close to 200 million through public opinion service products include public opinion magazine, "Help leaders look at the net", the network public opinion monitoring platform and public opinion report; Opinion magazine Service has now covered 30% of the county, in the future, in addition to the development of government customers, but also to develop corporate leadership customers, and establish a team of opinion analysts.

Tips: Google News

Click on the "Google News" page, set search query keyword, send frequency, receive mail. Automatically sends e-mail messages when new search results are found on words that are searched on Google. Currently offers four types of newsletters: "News", "Web page", "News and Web page" and "forum" search results. This has a certain effect on the detection and promotion effect and competitor analysis.

Author: Lou

This article address: http://lusongsong.com/reed/458.html