Network public relations to occupy micro-blog Marketing 500 Navy thousands of times forward

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With Sina, Tencent and other micro-blog increasingly popular, many network PR companies began to do microblogging forwarding business. Huaxi City newspaper reporter survey found that Sina has a popular microblogging forwarding list, a micro-bo forwarding more than before, in addition to some celebrity celebrities and popular events in the microblogging forwarding frequently on the list, there are many in fact the network PR company's "masterpiece", business information is often hidden in a hot topic or anecdote, You inadvertently accepted the ad implantation, called "micro-Bo steal Dream."

Reporter learned that the forwarding price based on the number of fans, forwarding a minimum of 2 cents, the number of fans within 50-100, the highest 45 yuan, fans in the number of more than 400,000. A network PR company named the Blue Sea Silver sail, revealed that they usually employ 500 people team, can make a tens of thousands of forwarding, directly to the Weibo top to Sina popular forwarding the top page, and maintain a certain amount of time to compete with other public relations companies, so as not to drop the list. The current Sina forwarding list only according to the number of forwarding rankings, which for a number of PR companies to create marketing opportunities.

Short-line surprise forwarding a micro-blog can earn up to 500 yuan

With Sina, Tencent and other microblogging increasingly popular, a website called micro-communication dedicated to pay microblogging forwarding task, according to the reporter survey, as long as the owner of more than 50 fans can be rejoined, forwarding pricing based on the number of fans, the general minimum of 2 cents, the number of fans in 50-100, the highest has 45 yuan, The number of fans is over 400,000.

Mr. Zhang, who runs the website, told reporters that the average number of fans in the 10,000 or so per day can earn more than 100 yuan, "more than 400,000 fans are mainly their own rejoined, they forwarded at more than 500 yuan, but a week will be able to receive two live." ”

Mr. Zhang said that such forwarding for some online activities, Taobao shop, group purchase, such as short-term dissemination of particularly effective, the spread of the cost of business is also very small. The reporter sees, the task rewards the total price in general under 500 yuan, but generally can cover hundreds of thousands of fan quantity.

Long term layout hype over gas star become news source

In the long-term communication, network PR companies often employ specialized navy to fry some of the gas star, so that its microblog received attention, and in the late become the media news source.

The sea silver sail of Mr. Meng told reporters, in the Tencent 360 World War, they for a former network security eminent person to write the point of view, published Micro Bo participate in the incident, and hire the army of speculation, so that the number of forwarding reached more than 30,000.

"Some of the day-to-day gossip, or he was writing, but the relevant comments are we have written, and then let him send out." He said in the microblog, launched the activities, have a certain influence, later put this influence to the security products we want to promote, caused by a lot of media coverage. ”

According to the industry analysis, now micro-blog has become a lot of traditional media news sources, and some businesses to use this, so that the media inadvertently become its free publicity hands.

Weibo forwarding brand new social marketing promotion

For many people, the quickest way to learn news is that it is no longer a television or a newspaper, or even a website, but a microblog. In the 2010, Weibo not only produced the fastest news, but also promoted the development of news events, which also boosted the marketing of Weibo.

Li Jongwei, president of Shanghai Commercial Network Technology Co., Ltd. believes that Weibo can make users trust in the process of forwarding and may buy the product. This activity and the original WEB2.0 and SNS communication system is different, it relies on good communication theme and the original SNS pipeline to complete, and no longer as before, rely on the delivery to complete, this is a major feature of social marketing.

According to the Research institute Dcci Forecast, the end of 2010, China Weibo cumulative active registered account number will exceed 65 million, 2011 years will break 100 million, 2013 domestic microblogging market will enter a mature period. Such a large scale of users and micro-bot some of the information fast transmission and sharing characteristics, no doubt for the Enterprise brand Marketing to create a vast "new continent." (Luo)