Network pushing hands to prepare micro-blog Marketing false

The IT times correspondent Linfei "the iphone 4" and "forwards the ipad."　　"In the current China's most popular microblogging service-Sina Weibo, almost every day can see such a lottery marketing activities." "It Times" reporter on Sina Weibo on the "lottery" as a keyword search, only the home page results have 6 enterprises lottery information, prizes have the iphone 4 mobile phones, membership discount cards, models and so on, the value of prizes from hundreds of to thousands of yuan range.　　But the recent occurrence on Sina and Tencent Weibo on a suspected "false" lottery is likely to spoil the microblogging marketing reputation. The false draw blogger "Inside" in mid-November, on Sina and Tencent Weibo, a user named "Zebra image" held a "iPhone4 easy to take" attention to the forward lottery. In just a few days, the number of people on Sina Weibo has topped 40,000.　　But on the November 18 first draw, the eagle-eyed Sina Weibo user found that the winning user was using the same avatar as the zebra image, which did not have a fan and had just forwarded a "zebra image" message.　　When a netizen points out that there is a suspicion of cheating, "zebra image" is also said to be actually another user of the same name won the lottery, but then was found by netizens, the other user is 1 minutes ago just registered. After the Netizen's report, Sina and micro-blog verification, has revoked the "zebra image" certification, and then deleted the account.　　Some netizens said this is the first occurrence of the micro-Bo on the false lottery case. It is reported that at present in Sina and other micro-blogging, lottery marketing activities are more than the official account, and these accounts have been officially authenticated website. Certification also requires the enterprise to submit a corresponding application form and a copy of the business license.　　But enterprises in the entire lottery marketing process does not need to inform the site beforehand, the site will not monitor the whereabouts of the prizes.　　Is the internet push hands to the trouble according to the reporter investigation, zebra image is a specialized in Beijing photo, wedding photos, advertising photography enterprises. "We should give all the money, the lottery on Weibo is not our operation, is to promote the company to do." , the head of the zebra image, Mr. Han, told the IT Times reporter on the phone. "We are dumb to eat coptis, have a mouth to say."　　But Mr Han is reluctant to disclose the name of the company to reporters on the phone. Mr. Han said it was the web promotion company that came to us and said that as long as we took out a few iphone 4 we would be able to advertise it on Twitter, but that was the end result. "We are also preparing to sue the company. The specific matter is arranged by the lawyer.　　Mr. Han said. Compared with the marketing of micro-bo, Zebra image and group purchase site cooperation is not a problem.　　Mr Han says they will continue to do online marketing, but will be more cautious after the microblogging event. Lack of credit guarantee into bottleneck e-commerce experts, well-known bloggers, "the heart of Rock" told theIt times reporter, there are similar "zebra image" such a false lottery case, he is not surprised.　　In June this year, he wrote that "micro-blogging marketing requires a notary system, and to the micro-blog marketing set up the subject of standardized management." "Rock Heart" that enterprises in the micro-blog before the lottery, should be equal to the prize or not equivalent to the security deposit on the Web site designated account, and then in the Micro-blog published lottery News. "This at least guarantees that there will be no possibility of fraud, and that if an enterprise defaults, the site may also protect the interests of participants." "Rock Heart" told reporters, "or as Taobao and Pat, the introduction of Alipay and tenpay such a third-party tool to restrain the micro-Bo marketing Enterprises, in fact, this mechanism is similar to Taobao set up a ' margin ' system.　　"In addition," The Rock Heart "also suggested that the micro-blog to open a lottery area, only to send lottery information, but also user-friendly and web site participation and supervision. Sina Weibo related operators to reporters that, whether from abroad or domestic, micro-BO marketing currently does not have a molding model. "In the current situation of Sina, you can see a lot of enterprises in the micro-BO marketing successful examples." However, if the user suspected that the marketing campaign has problems, you can click on the page to report bad Information button, Sina will be processed in time. ”