Network Qin Linyu: To seize the high growth opportunities of mobile Internet

As China's leading mobile security Service provider, NetQin has started to develop international market business in recent years, and won the honor of "Appattack" award at the Global Mobile Internet conference in 2012. The flurry of mergers and acquisitions last year appeared to herald a new round of attacks by the NetQin.

Recently, the Network Qin CEO Lin Yu was invited to participate in the 2012 China Internet Industry Annual meeting, and discussed the mobile Internet related issues. In an interview with global network technology, Mr. Lin Yu said the mobile phone industry is full of opportunities for China. With the rise of mobile internet, NetQin is evolving from a mobile security service company to a mobile internet platform company. NetQin hopes to grasp the high growth opportunities of mobile internet and get better development.

The following is the full text of the interview:

Global Network technology:

Hello, Lin. NetQin won the "Appattack" award at the Global Mobile Internet conference in 2012, which is a very good result. Can you introduce what the NetQin has done in the past 2012 years and what achievements have been made?

Lin Yu:

The 2012 NetQin has begun to develop to a great extent. At the beginning of the year invited Omar to add to the Network Qin, he was known as Samsung Galaxy's father, in 2005, he built a galaxy product line in Samsung, Samsung's chief product and technology officer. We also set up a world-class team in the United States, most of the core members of the team from Samsung and Motorola and other excellent companies. As of the third quarter of 2012, the Network Qin in the world has more than 240 million smartphone users, overseas revenue close to 55%, mainly from nearly 40 countries and regions. But globally, the market is only just beginning, the smartphone industry growth in the future is very fast, we are also looking forward to the future of a broad space for development.

Global Network technology:

NetQin and many mobile phone manufacturers have cooperated to open up the market, then 2013 will continue to borrow this pre-installed model to open up the market?

Lin Yu:

We have reached the broadest industrial chain in the world, the largest two cell phone chip companies: Qualcomm and MediaTek are our strategic shareholders, but also our close partner, so I think our server includes not only the mobile phone level, but also include the chip level. The world's top 10 mobile phone manufacturers, 7 are our partners, the world's largest five operators are our customers. Of course, this also includes a variety of mobile phone distribution, networking channels. In order to have the global leader's share, must carry on the industrial chain maximization cooperation, therefore the pre-installed mode is only one of our cooperation channel way, we will strengthen the cooperation in each industry chain.

Global Network technology:

At present, the domestic mobile application software is mainly free of charge, for this kind of market situation how do you think?

Lin Yu:

In the personal market, our business model is free, for users who want to have a better experience, can become members enjoy membership services, this is the Internet's common business model. In the larger enterprise market, the enterprise is to pay for higher quality services. From consumers, the concept of the consumer is also changing, the world does not have a free lunch, you do not pay directly, but also through other means of indirect payment, this is a commercial society is a reasonable logic, the value will not be created out of thin air, but some users can not immediately immediately perceive this point. With the rapid rise of the level of social and economic development in China, the concept of consumers is also changing, before we consumers are buying cheap, but now in fact also in the purchase of quality, price is only a factor to buy, but also to see other, such as quality and service. With the privacy in exchange for free, is not really free, now China is in the change of the concept of consumption, the future situation will become better.

Global Network technology:

Do you think China's paid security software can get a slice of the international security software?

Lin Yu:

In terms of user volume, NetQin should be the world's largest mobile security product provider. This is thanks to our October 2005 creation of the Network Qin, which is one of the world's first team, in 2011 Davos will be selected as the global technology pioneer, is China's first technology company to win the award. The mobile phone industry is full of opportunities for Chinese companies. Because China is the largest user market, and if good service can be solved in China as well as to bring her to the global, at this point, we are basically the same starting line. And the results of the Network Qin to show that China's pay security software can be in the international market foothold.

Global Network technology:

What important steps did NetQin make in 2012? What are the plans for 2013?

Lin Yu:

We did two very important things in 2012, one of which is to move from the personal security market to the corporate security market. In the second quarter we were in the state of acquisition, enter the enterprise security market, this is a huge new field, the mobile internet in changing people's working mode, finance, securities, trade, insurance, each industry is changing, this needs a unified security management platform, we network Qin to provide such a platform. In the third quarter, we bought a Fei, which is the top three mobile phone operation and distribution platform in China. is a SNS platform, through this unified user account platform to realize to the user account unified billing, the promotion, the service, the operation and the customer service, lets these high value game players precipitate on this platform, precipitates in this community, This is something that was done in 2012.

2013 NetQin in these two areas will have a lot of development, from the financial point of view, the 2011 net Qinying received about 41 million dollars, 2012 we give Wall Street is expected to be between 910.092 billion dollars, is doubling the growth, and in entering these two new areas, We will achieve a sustained and rapid growth in 2013,

Global Network technology:

Mobile Internet emerging areas in the 2013 will usher in a new period of development. In such a big background, in addition to the security field, the Network Qin will have a new direction of development?

Lin Yu:

NetQin is evolving from a mobile security service company to a mobile internet platform, a process that is long term. Any internet company is a user-centric, not a function of the core, around his core user needs in the continuous expansion of his products and services, like Tencent was just a chat tool, now become the Internet life, NetQin is also doing this thing. The point of entry for different companies will vary, and the understanding of industry and user needs is not the same. 2012 we went from individual to enterprise, is the extension of core competencies, the end of the year into the mobile phone game distribution services operations, while we can bring such a game service from China to the world, this is our competitive place, including corporate security we are beginning to take to the world. Any company is around the user base and the understanding of the industry to develop his strategy, so the Net Qin hope is to grasp the entire mobile internet every opportunity for high-speed growth, of course, this is very difficult, but the network Qin do not want to miss this opportunity.

Global Network technology:

How does the NetQin view the enterprise culture? What kind of product culture does NetQin want to create?

Lin Yu:

NET Qin has been advocated is "simple can rely on", our company's wall painted a pair of chopsticks, meaning is very simple, everyone can not be separated from each other. The abbreviation of the Net Qin nq the English meaning is implies Quit, namely "Never retreat". A company's success is the need for a great team, especially in the face of industrial difficulties, the company encountered difficulties and hardships, it needs to use the spirit of the strength to support. NetQin's team is time-tested, especially in the early stages of entrepreneurship, wages are not much, everyone is relying on a belief to stick to it.

NetQin's products are the same, hoping to allow users to have "simple to rely on" the feeling. The company's vision and mission is also constantly sublimation, the mission is to provide security for the world's mobile life, I also hope that our products can indeed be "simple to rely on", so that the Network Qin became the world's most trusted mobile internet companies. (Reporter Li Wenyao)