"Network Retail integrated Marketing"-PostScript

PostScript

"Network retailing integrated Marketing" is a new marketing way that emerges with the "network retailing industry". The network retail marketing inherits the traditional entity retail marketing, has carried on the bold innovation, has changed to a great extent the traditional retail marketing way which the mankind has formed in the past thousands of years, has opened up a brand-new era of the marketing science, the Human society commercial transaction announces enters the network retail integration Marketing ERA!

In more than two years of thinking, preparation and writing "Network Retail integration Marketing" process, I am not always to promote the development of network retail marketing pioneers to forge ahead, perseverance, time, the pioneering spirit of innovation, and marvel at the network era burst out of great innovative power, Always be affected by the infection and sleep at night! To this end, the editor wrote "dedicated to: people, only the people is the network of retail marketing innovation real hero and power!" For the people in the network of retail marketing innovative spirit of full respect, motivation and protection and cheer! "Speech. It is such a spirit that inspires me to challenge myself and to take on the historical mission of promoting the development and prosperity of the network retailing industry. The process of writing "Network Retail integrated Marketing" is a process of Thanksgiving industrial era to the information age, is a process of peer with the network retail marketing innovators, is a process of challenging the human weakness, is a noble mission of negative pressure process. All the writing process of tears, sweat, pressure, day and night toil, in this lofty sense of mission before all seem so insignificant!

The book in the preparation process, has been China Information Economics Association Electronic Commerce Professional Committee director, Xi ' an Jiaotong University professor, our country famous electronic commerce expert Lejiana, China Information Economics Association Electronic Commerce Specialized Committee standing deputy director, Xiamen University Professor Peng Lifang, Zhejiang University Electronic Service Research Center Director Chen De professor, Aramus, director of China Network Regulation Research Center, Vice president of China Business Economics Association, Professor Heniolong, director of the Institute of Circulation Economics of Guangdong Business School, professor of Economics and management, Tsinghua University, and Professor Shuming, honorary dean of the business School of Nanjing, Wang Xianqing, China Taiwan internet Marketing Research Association secretary General Chen Dingzhen, Chongqing Electronic Commerce Association secretary General Yauzhang, Chongqing Network Business Association President Xinri, Chongqing website Alliance Secretary-General Yang Yiching Special care and support. Professor Yang Jirie, president of Chongqing Business University, attaches great importance to this research. The book also received the electronic commerce and supply chain system in Chongqing Key Laboratory and the Ministry of Education Humanities and social science research base Chongqing Business University, Yangtze River upstream Economic Research center of the support and help. Zhongqing, director of the Academic Affairs Department of Chongqing Business University and Professor Zengqingjun, who is the key subject of "retailing", is also very concerned about the writing and publishing of this book. During several seminars, Professor Huang Zhiliang, Professor Wang Chongju, Professor Chen Wenli, Professor Huang, Shaobing professor, Professor Wen, Professor Xu Shiwei, Professor Chen Shuxiang, Professor Han Huihui, Professor Chevine, Dr. Sun Jian, Dr. Jiang Xin, Dr. Shang, Dr. Chen Jume, Dr. Zempo, Dr. Xunsu Hong, Dr Wang, Dr. Yingqiao, and so on, has put forward a lot of valuable opinions, and I would like to express my sincere thanks. In this book's writing process, also obtains my student Zenglanli, Zhang Shan, Guo Qi, Yang Chunli, Song Pejing, Shijuan, Wangyan and so on the help. In particular, I would like to thank my fellow friends Liu Dongming, Tan Ren, Feng Yingjian and so on, as well as my friends Shaochun, Shang, Yang Shichun, Zhu Mingyue, Yu Su Wei, Wangjiangrun, Wang Yu, Chessaine, Zhangjun, Chu Rongjun, Yang Di, etc., they constantly encourage me to stick to research and writing. Special thanks to the editors of Tsinghua University Press for editing and proofreading the book. At the same time, this book also refers to and cited a number of domestic and foreign colleagues in the works of many points of view and information, thanks together.

Because the time is short, the author level is limited, the book errors and omissions are unavoidable, please peer experts and the broad masses of readers criticized.

Shen

April 2012, Nanshan University, Chongqing