Sina Technology News July 11 news, the Press and Publication Administration of Radio, Film and Television Network Management Division once again issued a document that requires part of the Internet TV integrated broadcast control platform, cancel the integrated platform, the most direct television programs to show the time shift back to see Features.
SARFT has issued the Notice of Holding Operation and Management Requirements of Internet TV Licensing Institutions (Document 181 of Radio and Television Broadcasting), which stipulates that Internet TV mainly supports the function of video on demand and graphic information services in the function of the integrated platform , For the time being not allowed to open the technical interface of broadcasting and television broadcast live services. Moreover, the Internet TV set-top box, is the network HD player terminal products, integrated into the management of the Internet TV machine.
Circular 181 clearly stipulates that the Internet television terminal products chosen by the Internet TV integration agency shall be the only ones connected to the Internet TV integrated platform. The terminal products shall not have other channels for accessing the Internet and shall not be conducted in connection with the network management enterprises' relevant management systems or databases Connection, that is, whether it is a television accessory such as a smart TV or a set-top box, it is necessary to cooperate with the licensee in order to access the internet television.
Therefore, this adjustment has no effect on the box products and related video services launched by most Internet companies.
Recently, Luo Jianhui, chief of the Administration of Press, Publications, Broadcasting and Television, Network Audiovisual Program Management revealed at an industry conference that the Press, Publication, Administration of Radio, Film and Television will suspend Internet TV licenses. "Only through the State Administration of Press, Publication, Radio, Film and Television approved the establishment of the television and television broadcasting agencies to content platform, Internet TV broadcast content and traditional television broadcast content audit standards consistent management standards, copyright protection principles are consistent."
At present, there are totally 7 OTT Internet TV Integration Business Licenses issued by the SARFT, namely CCTV, International Taiwan, China National People's Broadcasting Station and Shanghai BesTV (32.03,0.00,0.00%), Hunan TV Station, Zhejiang Huazhuo and Guangdong Southern Media. (Ivan)