Network soft Age: Publishing skills and writing skills are equally important

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Now is an internet age, but also is an internet soft advertising era, flexible advertising carrier diverse, there are text, video, pictures and other forms, but the most used or text form, that is, the network soft text. In the network software, more attention is the soft writing skills, but I would like to say that the network software release skills and writing skills are equally important, the following from these two aspects to discuss.

First of all, writing skills, how to write an article to become the focus of the soft text?

1, soft Wen also has life: How to find the theme of the point of entry?

Write Soft Wen first to choose the point of entry, write soft text, you must want to know yourself this article can deliver what valuable information to visitors, to determine a good topic is a good point of entry, a good entry point can make the whole soft text look natural.

So how to find the key point of the soft text? We can start from two aspects: one is to take the industry trend as the cut-in point, publicize the advanced nature of the enterprise products, the other is from the audience life, the story guide to impress readers to read down.

2, Soft Wen's first eye effect: How to be a "title Party"?

After the theme is identified, it should be around the theme to design the topic of the article, the structure of the article, discussion hotspots, etc., control the trend of the entire article. Here, it is best to choose the strong impact of the title, because an article first appeared in the audience in front of always the title, so the title of good or bad to a large extent determines whether the soft text is successful.

The so-called "title Party", is to be able to put the title of the article play to the ultimate soft text, "title Party" classification, the basic can be divided into 5 kinds: suspense type (or call to ask), story-type, emotional, threatening, promotional-type.

3, soft text to have changes, not uniform!

Soft Wen should not be the same, should be based on different themes of different headings, so as to arouse the enthusiastic response of the audience groups. To get a clearer picture, I'll give you an example of what I've seen, for example, a previous read of "Say side do stand while playing the N advantage of the Web game", is a promotional type of soft paper masterpiece, but also very good, standing in the webmaster's point of view for the webmaster, such articles, will not allow the webmaster to create a conflict of mind, and the webmaster can actually receive useful information after reading, inside mentioned bubble play web game platform related to the introduction is very natural, and will not appear artificial, because the web game and community forum is really able to combine two products, and bubble play web game platform is a web game platform industry pioneer, Nature can be seamless docking.

Second, in the soft text release, how to make soft paper coverage more widely?

How to make soft text coverage is more extensive, this will test the skills of the release of soft, it is not a soft article published more than the number of the more the better? In fact, this is absolutely undesirable. Because first time and ability are limited, it is impossible for each site to hand-hair, to know that the spread of the Internet is explosive and sporadic, that is, soft text to cover a wider range, you must become the source of information, standing in the network information dissemination of the most center, in this respect must choose the high flow of the site.

Secondly, the position of the post is also very important, otherwise, even if you put soft Wenfa in Sina, Tianya and other sites, but in the humble inside the small corner of the page, nature does not have much flow.

In addition, but also note that the site is Baidu News source than Baidu News source site is good; a News Match forum topic discussion, as well as the commentary article is better than the individual news effect; The network news must take the picture effect to be better than does not have the picture effect; the name of the enterprise in the title is better than not appearing, but it is more reasonable to appear. Can not see is the gun manuscript, the network manuscript in the selection of large Web site is published, original site first released. Small Web sites lag release, because the small site of the source of information is mostly large sites, a large copy of the network, large Web site content in the rapid spread of small sites.

In general, through the soft Wen can put some of their own needs of publicity or advertising events actively exposed to the media, in order to achieve the effect of advertising and improve the visibility and reputation of the purpose. Soft Wen in the current has become a very practical propaganda method, not only in the Internet industry, even in the traditional industry enterprises planning departments often put soft text ads as an important work to do, often can make hard advertising to achieve the effect.