Network Soft Marketing: Effective marketing of small and medium-sized enterprises under crisis

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In the face of the global economic slowdown, many small and medium-sized enterprises into trouble, the road to development has become uneven. Network Marketing with its precision marketing, the characteristics of high performance ratio has been favored by many small and medium-sized enterprises. More and more enterprises are aware of the importance of network marketing, which is an important tool for enterprises to survive in crisis. Crisis, "Danger" and "machine" coexist. Enterprises began to constantly seek and grasp the development opportunities, supplemented by network marketing to promote products or services, enterprises can go against the trend of standing down.

Why is internet marketing so hot? Looking back a few years ago, many enterprises on the information operation is very little or even inconsistent, and now have to establish corporate websites, E-commerce business, network marketing is gradually accepted by more enterprises. Although the hot network marketing can not disguise the embarrassment behind, but this low-cost, broad coverage of product promotion is still highly praised by enterprises. In the new economic situation, who can grasp the pulse of network marketing, who will be able to win the opportunity.

Internet access in China but just 15 years time, built a Web site suddenly as the spring breeze, its development is very alarming. Agile capture business opportunities is an essential skill of enterprises, corporate websites have sprung up in the early 21st century. Many bosses are claiming their businesses have entered the internet age. Although these corporate websites are just a few pictures and a few pieces of text built up simple "brick house", but corporate bosses are beginning to dream of their "humble abode" may lead to "Golden Phoenix", after all, the global online sales once claimed 100 billion U.S. dollars, such a large market anyone want to share a cup of soup.

Besides, it is very simple to build a website now, as long as registering a domain name, renting the website space, putting in thousands of dollars, this money is believed for most enterprises the basic structure is not a burden. At the same time, many service providers have launched a series of economic packages, such as the domestic leading soft marketing service provider Soft Wen China, provided from the domain name, space to build stations, the integration of network marketing, the entire series of packages a year only 1888 Yuan, A small investment can help SMEs build their own global web sites on the Internet for global Network marketing.

However, according to the survey, many of the current construction of the corporate web site seems to be in the awkward situation of narcissism. Many of the corporate web site, in addition to attracting a large number of sales calls, there seems to be no other role, "Golden Phoenix" and "a cup of soup" dream has long been air-dry in memory. Many corporate websites "are in disrepair", except the owner, no one else appreciated.

The reason, the industry pointed out that the enterprise is only the first step of network marketing, if the latter does not do an effective promotional and maintenance, corporate Web site became a "device", simply can not bring benefits to the enterprise. China Connaught Network that the company's website must be carefully managed, and timely update maintenance, otherwise it is easy to drown in the vast amount of Internet information. Of course, if you can arrange professional network marketing talent, long-term commitment to its publicity will receive the expected effect.

However, network marketing want to really achieve quick results, it is necessary to "burn money" way to exchange. In this Ma said to prepare for the winter of the present, living frugally became a lot of enterprises helpless choice. To reduce costs, many companies are starting to look for a cheaper marketing path. If you want a horse to eat less grass, and you can run faster and better, is there any way to do that?

The answer, of course, is yes. Throughout the current network marketing methods are many, the key is that successful network marketing is not the number of marketing methods used, but the enterprise itself more familiar with the more adept at which kind. Choose their own best marketing methods, can get the best marketing results. Each kind of marketing method, has its success case can enumerate, China Connaught Net listed below several commonly used low cost marketing method, for each big enterprise reference and thorough research.

1, search bidding: is currently widely used to promote the method, very favored by small and medium-sized enterprises. By pulling the meaning closer to the target customer base. It is worth mentioning that the search auction marketing methods, the initial promotional costs are not very high, most companies can afford to buy accounts, and has a certain degree of precision can speak.

2, Soft text publicity: A high-quality soft wen, not only allows the enterprise website to obtain a large number of traffic, but also can establish your company in the eyes of customers or competitors image. But the premise is, the soft text must have "lethality", can continuously attract others to read. If the "high quality", but also often by other sites edited reprint, so that the effect will be better. For most companies, the first problem is how to write soft paper, whether there is the industry or the market to understand the heart of the pen master, can write a soft text.

3, Mail Marketing: Most of the internet companies believe that access to the user's mail, as the user has been able to promote the "channel." As long as there is an email address, sent out is, as for the effect can be another. Anyway, there is a message does not send out to feel really wasteful, hair may also get a line of business opportunities. However, it should be noted that the message to the user to send the content and interface to be very creative, can arouse the interest of the mail users, will achieve better results.

4, Network video advertising: In the past, we are all through the text, pictures, etc. to convey information, network video transmission is more direct, more image, more easily accepted by everyone. At present, the rapid rise of video sites, so that video advertising marketing methods, in the future become more imaginative space. But because the video site's respective positioning of the crowd is not the same, so choose to do video site advertising, to be based on their own actual situation to promote.

5, Event Marketing: Focus on creativity, as long as there are good ideas, strong media resources, not afraid of no marketing effect. Recent events marketing case has, Coca-Cola and QQ online on the Olympic torch relay activities; Wanglaoji donated 100 million after the launch of the "Ban Wang Lao Ji" Marketing things, are very successful marketing cases.

6, Blog Publicity: Today, enterprises to open a blog to promote the company's culture, ideas and products, is nothing new. Blog This new way of promotion, has been very many enterprises to recognize and use. Open a blog for online propaganda, relatively speaking, just a small area of publicity. The actual effect, in addition to can see the flow number, other effect is difficult to evaluate. However, corporate blog after all is a propaganda method, the effect is more or less some.

7, Forum Promotion: BBS-oriented network community or forum, the current domestic a dime. In BBS this kind of community obtains the good marketing effect, its difficulty is conceivable. However, these large and small communities or forums, if unified integration, after the marketing campaign, the effect will be very different.

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