Network Store Promotion Skills

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The shop is an important commercial circulation channel, from the marketing to say belongs to the sale terminal, simultaneously also constitutes the market important scenery, to some extent reflects a region's economic development degree and the humanities landscape. Some of the small size of the shops, restaurants, beauty shops, repair shops and other stores are dotted around the town, because of its small stores, the number of many, it is generally not easy to attract people's attention. Especially in the row of street, for the business content of the same or similar shops, if the popularity is not high, or do not make consumers feel special, then in today's people's life rhythm generally accelerated, more and more attention to efficiency of the era, consumers generally will not have to patronize each, which correspondingly reduces the chance of product sales; And in recent years springing up the decoration of luxury, full-featured, thoughtful service, convenient transportation of large shopping malls, department stores and large supermarkets for small shops, is obviously a huge impact; and in recent years, with the increase of laid-off workers, agricultural surplus labor flow to the city, resulting in the growth of similar small shops, A phenomenon that is difficult to do in business. But if you run it well, you can often prosper and make a fortune. Therefore, how to attract the attention of the public, get more patronage, increase popularity, for a clear, narrow business scope of small shops, is a question worth exploring. This article mainly aims at the propaganda promotion question to discuss.

Small shop in the promotion of the problem is:

1, the advertising campaign is generally low. Even some boutique specialty stores are the same.

2, the promotion of the use of a single channel. The use of local newspapers, and the emphasis on the evening paper, occasional use of radio, there are a few shops in front of their shop to do a few light box ads.

3, the propaganda frequency is low. Some shops only focus on doing things like decorating, promoting or distributing leaflets when they are open, while others are mainly engaged in business.

4, the promotion of the industry narrow. Mainly concentrated in some restaurants and some stores.

There is not a loud propaganda brand. Some shops do not have a name, simply hang a sign, a letter to the "Nanyan" "Big stuffing dumplings Hall" or "Barber shave" and so on; some even have the name, but often similar, such as "Sichuan hotpot Shop" "Old Sichuan hotpot Shop" and so on. Some shops as a result of business and living together, so the color of life is thicker, some everywhere see pots and pans, some busy mending, and some clothes hanging around, these to the customer shopping mood without influence; The above problem overall reflects a considerable part of the owner's brand awareness is not strong, Have not recognized the importance of doing good publicity and promotion to store management. In view of the characteristics of the current problem, the following improvements can be adopted:

1, enhance the brand awareness, the concept of establishing the importance of brand promotion, brand promotion not only for large enterprises, small shops are equally important, the same can produce a good interest-pulling role.

2, increase investment, appropriate use of newspaper radio and television outdoor media or issue some promotional materials, some promotional information, product information, and characteristics of service information timely transmission, especially in the arrival of the sales season, should do so to attract consumers widely.

3, pay attention to the design of the shop name, and strive to appeal to both tastes, rich cordial affinity, do from the store name can attract people. Like the barber shop, some are named * * Image Design Center, the understanding of the problem rise to a level; the same is the flower shop, some named "Flower is not", both the source and intriguing; the same is the dumpling Hall, some people advocated "every day", the auspicious and delicious xian out.

4, pay attention to store shop decoration. Store is a shop image, the design of neat and beautiful will leave a deep impression, let a person is wandering also willing to go in, become a popular neglected of a pen. Shop inside more than a few posters posted products, decorate a happy atmosphere, write welcome words and so on, so that customers have a good mood. I once saw a wonton pavilion in Shanghai, the bright glass window impressively wrote a few characters: the World food is wonton. Feel very cordial and inspiring.

5. Perfect plaque design. The author thinks that a complete plaque design content should include: Shop name, attribute, Business category range, door number position, contact telephone, also should have advertising language, reflect business philosophy and style. Of course, the size of the word can be adjusted according to the design requirements.

6, the appropriate increase in the shop, expand customer experience. For example, the shop of a bamboo shop is: "An open mind, see wizards", Deep life philosophy; a restaurant in front of the book said: "Early in the evening came in the morning and evening come in, eat more and eat a little bit more eat point", very interesting. Often have banners, standing cards and other promotional slogans to foil the atmosphere.

7, often carry out a number of promotional activities to attract new customers. For example, holiday discounts, price, daily specials, in the holiday, such as Valentine's Day, children's days gift gifts;

8. Improve and strengthen service. In addition to the geographical location in the downtown area, some of the shop's service objects show a clear regional, that is, there is a radiation radius, should focus on the service, strengthen the relationship with the community and surrounding units, to attract repeat customers, as a means of promotion.

9, soft text to promote some of the larger flow of the BBS such as A5 forum to send the forum because of this kind of forum exposure rate and high reprint rate.

In short, the small shop in the course of business, highlighting the publicity and promotion of the integrity, emotion, universality, the times, for their own development is of great benefit.

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