Network talent Recruitment is poised to rebound talent site user experience determine success or failure

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Under the influence of the global economic crisis in the 08, the economy of our country has been impacted more seriously. The global recession slowed in 09, but it has not shaken off the effects of the prolonged economic crisis. But the global economy is recovering, with predictions that the global economy will grow fast in 2010 and that the domestic economy will return to a faster pace of growth. The recovery of Enterprises ' development plan will bring about a significant easing of layoffs. Correspondingly, the traditional industry has restarted a large number of recruiting talents, and the increasing demand for talents will be an important indicator of economic recovery.

The economic development of the network talent recruitment market is closely related to the traditional industry. The economic situation affects the management efficiency of the talent recruitment network, economic situation is good, the demand for talent, enterprises recruit job opportunities, recruitment network will upgrade the flow of talent, the economic situation is poor, the demand for talent is small, the company recruitment of talent job search activities are relatively few, talent recruitment site traffic will be reduced, natural, Market share will also increase or decrease due to the amount of traffic. The current economic situation is getting better, the network talent recruitment page will be poised to rebound. Data is the best proof, in October, the second quarter of 2009, "China online recruitment market Monitoring Report," the study showed that the second quarter of 2009 net recruitment market Revenue scale of 275 million yuan, the chain Rose 9.6%. And 6.11 million--this is the total number of national graduates in 2009! 24 million--the total number of unemployed people in China ... Faced with the current situation of employment difficulties, the Government has introduced a number of "expanding domestic demand, promote employment," the policy, the Ministry of Education spokesman continued Mei revealed that the Ministry of Education will support and carry out various forms of network recruitment activities, so as to strengthen graduates employment guidance services.

Now the Internet is in the state to regulate illegal pornography in a special period of time, because of some policy reasons, the internet all kinds of websites are more or less hit by some. But the job market will be fueled by the internet's "winter" as a whole recovery in the traditional economy. But the theory is that the job market will pick up quickly. But after all, fierce competition within the industry, before the price war service is not to many small and medium-sized recruitment site caused serious internal injuries. It's not easy to get out of the fast or improve profitability.

According to the traditional network recruitment giant Zhaopin's parent company released the earnings, from July 1, 2008 to June 30, 2009 Zhaopin losses of about 150 million yuan, successive years of losses also make zhaopin internal turbulence, high-level turnover. The other two worry and Chinahr are also a family of joy and sorrow, Chinahr also always go out of the mire of losses, and worry business although also affected by the economic crisis, but by virtue of their own strength and accumulated capital advantages, there have been gross margin and net profit both rebounded good phenomenon. Overall, the network recruitment industry seems to be in the mire of losses, recruitment site is not the decline of a two-site situation, but the entire industry's status quo. Want to get out of the predicament, just rely on economic situation, after all, the more needs of recruitment site from the internal integration optimization, improve competitiveness.

At present, the network recruitment industry is in a narrow trend of differentiation. The traditional recruitment of the big Three worry, Chinahr, a comprehensive recruitment site occupies a major market share. Not only that, these traditional network talent recruitment industry Big Brother also began to plan the local recruitment market blueprint, try to set up branch site in the provinces or cities according to the user IP automatically jump corresponding city recruitment information to obtain more market share. The trend of fine differentiation, small and medium talent site to conform to the vertical subdivision trend, focus on local industry subdivision, to point and face gradually bigger, can quickly gain a firm footing.

The trend of fine differentiation, talent recruitment site In addition to do the basic services, for job seekers to provide more valuable recruitment information for recruitment enterprises to establish a sound information distribution channels. We should pay more attention to the improvement and improvement of website user experience, the more humanized products that should be introduced in market demand, the most convenient and unobstructed bridge for job seekers and recruiters, and the key to the success or failure of the recruitment of small and medium talents.

In fact, the recruitment site is like Taobao, businesses like sellers, job seekers are like buyers. Shop and merchandise is just like the recruitment information that the Enterprise publishes. Taobao needs to establish a convenient and smooth trading bridge between buyers and sellers, and the talent website should build a bridge between job seekers and recruiting enterprises. Taobao station through the perfect shop system and my Taobao comprehensive and convenient sales and shopping experience, and the establishment of Alipay as a tool for a safe and efficient payment process, the user experience can be described as the ultimate. Recruitment site can also learn from the experience of Taobao, through the establishment of convenient and unobstructed talent system so that enterprises and job seekers feel the convenience of Web services, experience the efficiency of job recruitment. So a good talent Web site system can bring excellent user experience to the site, and then with the operator of the right operation strategy, can quickly improve competitiveness and the user viscosity of the site.

Before, the author investigated a number of small and medium-sized talent recruitment website talent system, found that several operations relatively good, in the local and the industry has a certain reputation, users have accumulated to a certain degree is steadily developing. Several of them use the Jiayuan talent system, Jia Yuan Talent system (http://www.finereason.com) is Shanghai Jia Zhi Network Technology Development Co., Ltd. in 2004 launched a asp+mssql based on the development of talent Web site procedures, after 5 years of development process, is upgraded to 6.02 version, with 20000 people website users, divided into free, standard, professional, enterprise, luxury and other series version, for the vast number of Governments, enterprises, professional industry to provide comprehensive talent website construction, management, Operation Integration Solutions. From 04 ASP1.0 release to now, according to the margin of the talent system of about 2W users, there are nearly thousands of VIP customers, operating more successful web site: China Beauty Talent Network (www.138job.com), China Medical Talent Network (www.job11.com), Zhoushan Human Resources Network (www.abler.cn), Suqian Talent Network (www.sqrcw.com) and other domestic well-known professional talent website. According to the needs of the talent site, Jia Yuan talent system released 7.0, more comprehensive functions, the user experience to enhance the function. Next year Expo will release the PHP version of the talent system, to bring users more choices and a better user experience. Users can understand many of their features directly to their demo address.

More gratifying is the advantage of the talent system is the largest open source, can be in the talent site source code on the basis of two times development. To enable the site to user-centric, according to the needs of the site customization, as far as possible to help the recruitment site to improve its user experience. According to the use of the system's website, Jia Yuan talent system perfect after-sales service is also their choice of the main reason, in the use of any problems, Jia Yuan talent system will be enthusiastic to help solve. We can foresee that the small and medium talent site as long as the careful excavation of the recruitment market, subdivide the regional market, seize the needs of users, combined with a set of excellent web site system, will be able to increase the share of the market share.