Network Ticketing "Railway customer Service Center" Are you ready?

12306 paralysis, unable to land, paid the paragraph can not buy tickets, web-like, recently, users of the network to buy a ticket platform 12306.cn can be said to be complaining,

"Its interface is ugly, its UI is rough, its server is unstable, it's user experience is rotten to the extreme." But it is the most electric dealer in history! Did not make a penny of the ads, just a few days the global Alexa rankings, daily order volume is expected first, not worry about sales, conversion rate well-deserved first. It is--China railway booking network. "Weibo netizen @ long asked Evergreen so described 12306."

"Even if you add enough servers and bandwidth, the architecture of the software system doesn't work, and nothing happens." "said one person engaged in the aviation electronic ticketing business.

We look at the website of the Railway Customer Service center from the point of view of operation and marketing. It is no exaggeration to say that this seems to be a template to escape the site, interface, functional design to what nothing, not to mention the user experience, in fact, from the functional point of view, he has to play to ease the pressure to buy tickets under the line, but not to reduce the temporary pain during the spring festival , the network to buy tickets the most normal to operate, of course, this may involve all aspects of the interests, we temporarily ignore.

However, to truly from the market and demand point of view, we can at least in the following areas to be corrected:

1, independent domain name, independent operation

In the site's eye-catching position, reminding the user is the "only site" is to explain your monopoly or your technology is superb, since it is the only website, it is necessary to have the only "posture", the network to buy tickets as a platform to do, do not hang in the service center to operate, like a corporate website, but also the template set out,

From the point of view of the website operation Dimension, in a short period of time, the flow of traffic soared to the 11th site, enough to explain the operation of the space, so, the simple sale of advertising is also very impressive, so to take a long view, the market perspective to consider the operation of the site, a variety of opportunities are very large, With an open mind to allow more people and enterprises to participate in, into a benign development, closed never market needs.

2. System Architecture re-planning

An industry engineer told the author: From industry experience, during the Spring Festival, 12306 of the concurrent volume (while online access) reached 1GB (1gb=1024mb,1mb=1024kb,1kb=1024 byte), and in general, each person's one-time access only need to spend 2KB or so, Sometimes there are even a few bytes. This means that when the peak, 12306 of the site's simultaneous online access to the number of more than 5 million.

The 12306 Web site paralysis is a system architecture planning problem, resulting in the inability to effectively support large concurrent volume of centralized access. At the same time, 12306 also has problems in IT management, failure to carry out effective stress testing and operation simulation.

12306 of the official website shows that the website is the Ministry of Railways Information Center and China Railway Science Research Institute jointly developed. To solve the problem of paralysis, you must start from the underlying architecture of the system.

In fact, not only in the railway system, in fact, in other departments such as the State and government departments, has always been heavy hardware, ignoring software, you can go to "some" site, user interface, functional design, user experience are very not in place, not to mention the integration of software and hardware issues.

3. Improve system integration capability

At present, the railway industry has no private system integrators can also prove that the railway industry it technology lag behind. In the IT technology more developed telecommunications, financial industry, there are many systems integrators in China. Telecommunications industry has yangxin, billion-letter, the union letter, such as the eternal benefits. The financial industry has the Hang Seng electronics, Zhejiang Big Net new, the Gold card shares, the Sino-Union group and so on.

At present, the railway industry's IT system is often the Ministry of Railways Information Center, Railway Science Research Institute and other institutions under the Ministry of Railways, affiliated companies, such as contracted research and development, and Operation dimension. At present, only Taiji shares, Internet technology and other companies touch the edge of the railway it.

"The most important thing is to optimize the architecture of the software system so that it supports large concurrent transactions and supports smooth upgrades." This needs to be done under the leadership of a good system architect. After the software system structure is reasonable, the response speed can be improved by adding hardware and bandwidth. "People in the industry are suggesting this.

4. The system data interface opens to the outside

Like the civil aviation system, the opening up of the ticketing interface, whether it is the Internet Ota, or offline agents can be together ticketing, ticketing more diversified way, but we know that this in a period of time or say in a long period of time is impossible to achieve, all kinds of original from our unknown.

Faced with the tide of the internet, the face of the annual spring Festival, the face of annual "complaints" about the network to buy tickets, "Railway Customer Service Center" You are really ready?