Network to promote the survival of small and medium-sized network companies

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In my opinion, network promotion is divided into two kinds, one is to spend the network promotion, one is not spending the network promotion. Spending the network to promote the name by definition is a need to pay to promote, of course, this does not include large electric companies outsourcing network promotion business. Here just refers to such as Baidu, search, Sogou and other search engines such as the bidding rankings, as well as the portal site Forum advertising and soft text promotion, as well as various forms of pay network promotion. And for those small and medium-sized companies, these promotions are a huge cost, even think of Sina, web, Sohu Such a level of the portal site of a small corner of the tiny ads on hundreds of thousands of a month, in the face of such a large number of small and medium-sized companies can only think of a big shopping malls in the high-end brand-name suits as daunting. Even do some bidding rankings are not dare to spend more, but also have to observe the Web site traffic changes and the number of auction account funds. Wish to lose a piece of money have to deal with a single same, but the contrary to the price of the money in the auction account is not finished, the flow is also the rise of the rushing but is not someone to buy. Helpless you can only close the bidding and then the new analysis of the set of keywords, the key words from beginning to end to see a little change, in the continued bid and then again and again the vicious circle.

I'm just relative to these small and medium electric business enterprises say you seem to attach too much importance to such a fast network promotion way, yes can quickly let the site to obtain a certain amount of traffic and targeted visitors is very important, but when your site itself there are problems in the use of such a promotional approach, just wasting your capital. To know that a small and medium-sized network company can not earn a dime on the bid promotion for one months, the company is likely to fail. Yes, the capital to do the bidding is huge, and companies like private hospitals bid tens of thousands of bucks a day. And this form of network promotion in my opinion is like a stock market, it is a kind of network promotion way that belongs to money, the stock emphasizes is the low price buys and the high price sells, but the bid is to invest less to earn more, once break this balance time that is the network company loses money time. To know that the network of such things must not be slower than the changes in the stock market, the same fast-changing. In the face of such a big change, if you can make timely adjustments, then you will be conducive to the search for competitive position, but if you can not then it will be a bit dangerous. It's like a double-edged sword that can bring you huge profits, but it can also make you a huge loss.

There is also a free network promotion method compared to the paid promotion, which is often referred to as it workers in the work, these people work every day is nothing more than the same work yesterday, but they do this work is a far-reaching impact on the enterprise. Through the long-term network in the face of enterprise services and product promotion, will make your product online by the original more well-known people, to improve corporate image and improve product visibility are extremely beneficial. But it also has some drawbacks, that is, this matter needs a long-term accumulation of information can be formed, and different industries and different products appear the effect of time is not the same. In fact, these two kinds of network promotion way is very much like "smile Proud" inside the Huashan faction Sword and the distinction, the network of spending money to promote the same as the sword of the same cultivation within a short period of time can go to the enemy, take the head. Instead of spending money on the network to promote it? It's like the gas case. The short time may not be able to practice to wandering alone, but over time the gap between the gas and sword will be shortened gradually. And there is a certain time in the gas pope will have the same skill, but if the further cultivation is the world of the gas.

So much to tell you about the specific differences between free network promotion and paid network promotion:

First, the promotion of different forms, the well-known paid network promotion that is on the search engine when users search for a certain product or service-related keywords, the search engine will put your page in the top of the search, And this user just clicks into your webpage after the search engine will deduct a certain expense in your promotion account. There is in the portal site or forums inside some of the ads, this and free network promotion is different, free promotion is generally in some questions and answers mutual aid Platform, Forum, blog post to promote.

Second, the way of earning is different, as I said above, paid online promotion is a way to make money, and compared to free online promotion is more like a time to make money, may just start your profits only enough to buy a popsicle, But the profits gained by accumulating penguins on a daily day will snowball as well. To know that the success of a business is not a time can be cast overnight, such a network to promote the way more in line with such a theorem.

Third, the promotion of the timeliness of different, for paid network promotion, when you spend money when your promotion will give your site a certain amount of traffic and when you spend the money, these traffic will immediately cut off and therefore is the site's traffic plummeted. and free promotion is not the same, such information is generally used permanently, even if a small part of the information has been deleted, but after the accumulation of every day, there will be a large part of the information is left. Thus becoming the source of traffic for the website forever. So according to my summary, a new site if you want to profit, first of all, you should pay the network to promote the market to open, thereby driving the flow of the site. Then gradually to the free promotion of the above, until gradually replace the paid network promotion.

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