Network transaction fraud more than million network to pass the domain name for the integrity of the Internet gatekeeper

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Jinan residents of Ms. Li in a "new navigation digital" website shopping, paid but not received the goods, the last 6,000 yuan dozen water drift. According to Ms. Li said: "I was the first time online shopping, see things very cheap to order a digital camera, a mobile phone and a mp3, then I put more than 6,000 yuan of money through the bank to the other designated account." After the payment, I call the site's contact phone to ask when the arrival, but the phone can not get through, not even this site also on the. "Finally found that once the site is registered and successful shopping, the site will be rendered unable to login status."

This is a real case of early trading on the Internet. With the development of electronic commerce, it brings the business interests, consumer convenience at the same time, because of the lack of good faith to consumers caused by the loss of the situation still exists. According to the "2012 China Web site Trusted Verification Industry Development Report", as at the end of June 2012, 31.8% of internet shopping experience of Internet users I have in the process of online procurement directly encounter phishing website or fraud site, online shopping scam users of the scale of 61.69 million. More than 39.7% of internet users lost more than 500 yuan. It can be seen that the real and credible healthy Internet environment has important influence and significance on either side of electronic commerce.

Credit acceleration

Although the Internet fraud has increased, but from the government to enterprises are in order to create an honest Internet environment and unremitting efforts.

Government agencies, since 2005, the implementation of the site registration, and then, the Ministry of Information Industry and other related departments have strengthened the supervision of the site, many owners have received the "handling of the Internet station ICP Information" Mail notification. The purpose of the website is to prevent illegal web site business activities, and to combat the spread of bad Internet information.

Financial institutions, in 2007, the central bank and the Ministry of Public Security announced that the banking financial Institutions network verification of the civil identity information System completed operation, the full implementation of the real name of the bank account, once the fraud, the buyer's own financial recovery provides a reliable guarantee.

Enterprise, take Taobao as an example, has developed a variety of mechanisms to monitor the "brush credit" behavior, including preventive mechanisms, punishment mechanism, reporting mechanism, margin mechanism and so on.

To sum up, in order to create a healthy Internet environment, all parties are actively working hard. With the further development of electronic commerce, the wave of calling for Internet integrity is an unprecedented upsurge.

Calling for honesty "xin"

To this end, as China's largest domain name registration service provider, million network with the new top-level domain name Dongfeng, active application. Xin, hope that through the domain name to the integrity of the Internet to put a good first pass. As we all know, domain name is the key for enterprises and individuals to enter the Internet door, starting from the source of the credibility of the Internet in the first place, then, the integrity of the Internet will be greatly improved.

In this year's network business conference, Ma Yun said: "This world is a crisis of trust in the era, who do not believe who, this is a value, the credibility of the bottom line challenges of the era ... The competition between the future entrepreneur, not the diploma competition, the future entrepreneur competition, is the credit competition, who credit the better, who will succeed. Only in good faith, will let the development of enterprises more healthy, China's electrical business will have a better future.

Xin in Chinese pinyin corresponding to the Chinese character is "letter", its meaning represents "good faith", "trust", "trust", therefore, million nets hope that through this domain name to create a more honest Internet environment.

Take the electric business as an example, today, the development of electric business is in full swing, but the question of honesty is endless. First, buyers/consumers ' rights are hard to protect. According to the data published by the China Quality Wanli Promotion Association, just online shopping complaints, nearly 17% of consumers ordered online and paid money, but did not receive goods, delivery delay is more, 33% of the site has no return instructions, 39% of the site has no privacy protection countermeasures and so on. Various problems affect the healthy growth of E-commerce and network marketing.

Second, sellers/distributors are mixed, vicious competition. As the internet is not face-to-face transactions, many sellers/distributors lack of relevant business qualifications, all kinds of fake and shoddy products are flooded on the Internet. The business of good faith often suffer from the run of dishonest businesses.

There is no doubt that the breach of faith in the Internet will cause the credibility of the entire Internet industry crisis, and even become a bottleneck hindering the further development of the Internet economy.

According to the 2012 China website Credible Verification Industry Development report, more than 80% of netizens said they would opt out of the transaction if they could not obtain further confirmation of the site. and million Web application. The purpose of the Xin is to establish a network credit system exclusive domain name suffix, joint in the field of network integrity evaluation agencies, operating a set of the most authoritative, most complete, the most open network integrity system, Let each person willing to display their own integrity of the enterprise or individual has its own. Xin domain name, as its internet "integrity identification", the real display of its integrity index, in order to promote the construction of network integrity system, promote a healthier and more reliable Internet.

Industry insiders believe that through the domain name suffix to create a good faith platform is a good faith system to establish an innovative method. Its advantage is to put the Internet trading entrance of the first checkpoint, so that consumers easily distinguish the authenticity of the site. If this approach can be popularized, then cyber fraud will be greatly reduced.