Network video and mobile marketing a grasshopper on a rope

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All along, the network video has been abruptly affixed to the "burning Money" label, mobile marketing as a new way of marketing advertising, the development of the problem is not from the development of the Internet history to find the most reference track. With the development of network video and mobile marketing, network video needs mobile marketing to improve the commercial value of Web products, mobile marketing needs network video such a large number of active users of products to promote its development, network video and mobile marketing as a rope on the grasshopper has gradually become a trend.

Network Video burning Money time is about to leave mature network video profit status is becoming more and more obvious

Recently, Youku Potato group released the third quarter of 2013 earnings data, has aroused widespread concern in the industry. Youku potato Earnings show that in the third quarter of 2013, Youku Potato Group consolidated net income reached 858 million yuan, net loss of the chain reduced by 65% to 15.4 million yuan. In line with the current growth in Youku's income, Youku's management believes that by the end of 2013, Youku potatoes may be opening a new era of lucrative video sites.

In the entire domestic Network video field, the combined Youku Potato Group is one of the biggest giants, and it occupies the largest market share. With the integration of PPS and Archie Arts, other internet companies in the video field of greater investment, more and more frequent mergers and acquisitions will be small to large, gradually form an oligopoly competitive industry maturity competition trend.

According to Koo, chairman of the Board of Cool potatoes, its original content contributes about 35% of total revenue. 2013, for the network video industry, is in the promotion of independent copyright, homemade content of the time period. This year, with the independent video copyright attracted a large number of audiences of the music network, in the entertainment circle in the Sohu Zhang is highly praised Sohu Video, the PPS audio-visual and Archie integration of video products such as Baidu, have started to reduce the video content copyright purchase expenses, the formation of its own copyright exclusive UGC, PGC original content. This kind of industry development trend, greatly reduced the video product's profit pressure, also gave the video product the profit has laid a very solid foundation.

Mobile marketing raises the commercial value of video products to shorten the profit period of network video

Advertising marketing, as a kind of love and hate the special existence of the Internet, is a good tool for income generation in the perspective of Taiwanese products. As one of the most important products in the PC Internet age, how advertising is used on mobile phones or tablets is a topic widely discussed after the mobile marketing daxing.

Limited by the mobile internet Age's main products: smart phone screen too small factors, mobile marketing since the heat up, is in a life without a chance, dead without reason. At that time, as a network video as a direct PC on the internet before the video playback of the special products, has become the relevant industry to study mobile marketing reference point.

Now, in the process of network video transplant mobile Internet, has begun to take shape. Completely able to put the PC on the Internet advertising marketing model of the online video, on the one hand, because of this exclusive mobile marketing advantage, enhance the business value of its industry, and ultimately through greater income generation, the network video of the profit period.

Network video and mobile marketing a grasshopper on a rope

have exclusive ability to achieve the mobile marketing effect, network Video on the one hand because the value of mobile marketing to enhance its mobile Internet status, on the other hand as a can confirm the value of marketing products, network video also led to the development of mobile marketing.

After such a mutually beneficial situation, the relationship between online video and mobile marketing will become more and more close. Using "A grasshopper on a rope" to describe the relationship between online video and mobile marketing in the short term and even in the future, should be objective.

From the point of view of the profitability of online video, network video has successfully transplanted its commercial value faster than other products to the mobile Internet, and they will use multiple-screen revenue to achieve multi-directional income generation. 2014, perhaps not only youku potatoes, Baidu Department video, Tencent Video, Sohu Video, PPLive, Storm Audio and other well-known network video manufacturers, will be the real profit statement, High-profile announced the struggle for a long time network video finally ushered in its development maturity.

Author: Small modest, internet hobby personage, founder of tyrants Net, Micro Bo @ small Mo Shi.

Original link: http://tuhaonet.com/keji/internet/yidong/2013-11-21/1927.html