Network Video copyright price down the market began to return to rationality

Sasac directly under the "video website national team" in China, announced yesterday, its include hundreds of Chinese-made red classic film "Red Classic Zone" officially online. Hua record culture, deputy general manager Li De that day in an interview revealed that the current domestic video copyright prices are receding, the market began to return to rationality.

Li De said that in the second half of last year, the domestic copyright price began to soar, early this year, copyright price bubble serious. At that time video site looting hype, resulting in high video copyright prices, the second half of this year the market began to gradually return to rationality, video copyright prices fall back.

Industry insiders said, "hit the exclusive play price is roughly unchanged, a set price between 100,000-200,000, a 50-episode exclusive hit play Price of about 7 million." Rather than the exclusive play price drop is obvious, now a set of prices down at thousands of yuan. ”

In response to the rise in copyright prices at the beginning of this year, industry analysts said that cool 6 of the shot is an important factor. At the beginning of this year, cool 6 and the Friends of the century after the merger, access to adequate funds. Cool 6 CEO Shanyou (micro-blog) has said that 酷6网 will invest 300 million yuan of funds to enhance the content of the site, including genuine, new media video content integration and increase the quality of bandwidth acquisition. Then cool 6 launched a series of Delete no copyright video action, the first half of this year, cool 6 in the purchase of genuine video resources frequently shot. Cool 6 claims to be the exclusive hit of this year's 70% hit show. After this, domestic video sites have entered the scramble for copyright resources. The competition for copyright resources by the major video sites makes the price of copyright resources soar. The hit drama rose to 280,000 yuan per episode from 20,000 to 30,000 last year, with copyright prices exceeding advertising revenue.

Tang Yizhi, an international analyst at Analysys, said that video sites are now wary of buying copyrights, and video sites have joined together to make a network to share expensive copyright fees.