Network Video history: Merry Always by the rain blows the wind

Since the birth of network video, it has become an area of intense competition. From the early contention of users, traffic and bandwidth, to the later copyright war, and then to the rush of copyright resources, and then gradually return to the rational, began to diversify the development path. The development of video web site, swinging a lot of people's youth, but also erased to live a lot of people's wild, and gradually become an adult game, the industry has entered the competition of the "oligarch era." Once China's video industry stars countless, but now all fall, only a few companies adhere to the today, and have their own advantages and development direction. How did they get to this day? Now, in addition to excellent soil, pps, Sohu, Archie art, music video sites still occupy a certain market, they are based on what the heel? What is the future of competition in the video industry? We may be able to find the answers from the moments of history. 2006~2008 video originated in 2006, when YouTube was bought by Google, the US video-sharing site entered the Chinese eye. A lot of people look at the video site contained in the huge business opportunities, have emulated, a time of domestic video site explosion development. Although the time of the network video industry is not very long, but the development is very fast. Remove Professional video site (Youku, potatoes, 56 nets, music, PPlive), some portal sites (Sohu, Sina, NetEase) also began to enter the field. Their main model is video sharing, in a short period of time gathered a lot of popularity and traffic. At the beginning, 56 net has the most extensive users, through video upload, album video, Beauty Live and other columns, the site to become the largest video and album sharing platform, daily active users more than tens of millions. However, June 3, 2008, 56 network suddenly cannot visit, the reason is unknown; June 4, the website is said to be due to the computer room line failure, June 8 website Page Official announcement, said that the closure of the site is the system maintenance upgrades, did not give a restart time. Netizens are talking about the real reasons for the shutdown, many people think that the 56 network was closed because of the failure to obtain a video licence, when the SARFT announced the second batch of "Information network to disseminate audio-visual program license", that is, video licences. There are also sources that the 56-net shutdown, because of its relationship with the government there are major deficiencies. After one months, 56 nets back online. One months of shutdown, but at this time is a big injury. Youku, potatoes in the 56 disappeared that month turned out. Youku with its distinguished "fast play, rapid release, fast Search" product features, fully meet the growing needs of users of diversified interaction. 2007, Youku first put forward "Pat guest everywhere", advocating "who can do the clap", causing the national crazy Pat culture wave, strong response, after many times to shoot the video theme relay, Pat training camp, Youku has become the internet to shoot the crowd gathered camp. April 2007, a sudden snow in Shenyang to the traditional media set up a barrier to the presence of, and the user's vision, enthusiasm and mobile phones and other equipment to break the past the threshold of the record, just a day or two more than hundreds of live video uploaded to the Youku, and eventually used by CCTV. May 12, 2008, a few minutes after the Wenchuan earthquake, there are netizens around the epicenter, after the earthquake situation through the video to Youku, and eventually triggered the national netizens concern, support the upsurge of Sichuan disaster area. These things seem to have been around, for Youku, but it is the rise of the whole industry, the promotion of culture from the source, it also allows Youku in the original video on the road to go more resolute and more solid. Early video sites, most of the way to share video, they to "share" for the purpose of launching users to upload and share video, and cultivate a lot of their own private original studio and grassroots celebrities, such as "Xidan girls", "Rising Sun", and "Uncle Susan"-Shandong Farmers Zhuzhiwen, have passed Youku, potatoes, 56 Network, 酷6网 and other video sharing platform has won wide attention. This period, cool 6, 6 rooms, popcorn, Storm Audio, PPlive, pps and other hundreds of video sites have risen, respectively, from their own perspective to do the network video business. At this point, however, there is a widespread emphasis on UGC patterns similar to YouTube video sharing. 2008~2010 copyright Those things in the United States, there is a video site called "Hulu" to keep pace with YouTube, but his business is to do genuine business, that is, with television dramas and other video copyright parties to obtain genuine resources, to provide users with free online viewing, through advertising to gain, Its essence is copyright. In fact, Hulu is able to easily obtain a large number of copyright resources, because he has a natural film and television resources. In addition to NBC and Fox's content, Hulu is working with more than 80 content producers such as Sony, MGM, Warner Bros., Lions Gate and the NBA, created by a joint venture between NBC and Fox, the National Broadcasting Global Inc., Universal. Get rich video content. In China, most of the copyright resources are controlled by TV and TV productions, and the copyright is very complicated and the rights are not clear. Therefore, in the Internet community, few people are willing to do copyright, not to mention they do not know what the Internet copyright, there is no value is not clear. At this time, there is a video site called Music to do their own copyright business, from 2004 to 2010, the accumulation of a large number of copyright resources, at that time claimed to have more than 70,000 hours of TV dramas, 4,000 movies of the domestic largest genuine resource pool. However, it can be sure that the music is the first layout of the copyright market, 2009 years after the copyright appreciation period, access to a large amount of copyright value report. At the same time, also because of the early involvement in the field of film and television distribution, but also accumulated a lot of the circle of network resources and experience. 2009 years later, the national nine parts of the joint implementation of the crackdown on cyber piracy "sword Network Action", music as a pioneer of copyright protection. Music view from the versionThe right to make money, so many video sites to see the envy. Because they are sharing video to earn traffic and advertising fees The era seems to have passed, through the flow of advertising to survive the road seems to be more and more narrow. Film and television drama copyright become the Next "Touchstone". As a result, from the end of 2009, copyright resources War, copyright lawsuits have become the daily routine of video sites. Today you bought the new four classics, tomorrow I Bought "甄缳 biography", her home and bought "The New Pearl Princess", there is another buy "Gong bead" and so on, copyright seems to become the video site to achieve the last straw profit. However, as video sites have entered the field of copyright procurement, film and television play the copyright prices have gone up, a play the highest time to reach 300,001 episodes, or even 500,001 episodes. "Burning money" became synonymous with video sites. Use their own value to buy a lot of copyright, natural love if the treasures, the copyright and piracy battles. The most powerful, Sohu video led by finished enthusiasts, set up "anti-Piracy alliance", and to be called "Copyright theft" Thunder stronghold Shenzhen held a press conference to declare war on piracy. And the Thunder also in the same hotel, on the door, head-to-head held a counter "anti-Piracy Alliance" of the Conference, the theme is to expose Sohu, gifted punk "false alliance" press conference. At that time, copyright is justice, the network is the lake. About the copyright of the war of words, every day in different video site, not to attack the "piracy", is to "safe haven principle" to calmly deal with, China's copyright has never been clear, the loophole of natural drilling. Copyright contention behind, is the interests of the competition, the real benefit from the purchase of copyright, I am afraid that only the first to engage in copyright purchase and distribution, and engage in video "Pay free" music network, he has a preconceived advantage to occupy a profitable bridgehead of copyright. And such as Cool 6, Youku, potatoes and so on, but also tasted the benefits of copyright value, but did not really realize the profit. In fact, powerful portals and search factions have been instrumental in this period of copyright contention. 2010 rich second generation into the video field, to the odd art as the representative of the search, Sohu video, Tencent Video as the representative of the portal faction, and even Sina, NetEase have once wanted to enter this field a piece. They rely on the backers behind, not stingy with money, but to care about the value of copyright. However, Sohu Video, Tencent video, and Baidu's son strange art, the understanding of the copyright is really not deep, spent the investor's money to buy the copyright, but did not send back to investors rich returns, can only let investors continue to spend those white silver. There are video sites that can no longer play these copyrighted games. Cool six after the grand acquisition, Ben is also want to be a grand economic backing to participate in the "Copyright war", its founder Shanyou once "Hao throw 300 million yuan to set off video industry anti-piracy Alliance and genuine content procurement peak", but high investment in the pattern of high competition did not bring high profits, two years less than the time, shanyou sadly "class "and Shanda invited a professional manager within theThe role of the person to take care of cool six, to revert to the slightly weaker but Low-cost UGC road. 2010~2012 Video web site is the most efficient video site profit model, with the video site on charges, copyright distribution, other value-added services, such as multiple profit models after the attempt to discover this. At this point, the user and traffic basically tends to stabilize, and investors after several rounds of financing, has not been able to withstand any more wind and rain, they hope to be listed as soon as possible, to obtain greater valuations, and even some investors have been considered to leave. Cool 6 can't stand the loneliness of "a person", so, November 2009, Cool Six network officially joined the Grand Group, and Friends of the century merged into the listing, so as to become the domestic 2.0 since the first listing of the site. This is somewhat similar to the 56 network, September 27, 2011, the company announced that everyone will be 80 million U.S. dollars wholly-owned acquisition of 56 nets, through the acquisition, 56 network will become a wholly owned subsidiary of the company. The most unexpected is, the unknown music network before Youku, potatoes and other video sites first listed. In this regard, the music network COO Liu Man-made, this mainly thanks to the 6 years of music as always adhere to pay and genuine strategy, "the income is not to see the site traffic, but depends on the ability to change." Compared to the flow of no meaning, can not be a large amount of traffic is also garbage flow. The real Liu made the Youku potatoes very hurt. From the authoritative Flow monitoring agency Alexa data show, August 12, 2010 on the day of the market, the traffic in the world ranked 1132th, ranked 125th in China, Youku in the World Row 51st, in China Row 10th, Tudou in the world row 70th, in China Row 12th name. Youku, Tudou has not yet announced profits, listing matters is also uncertain. And music has become the gem of the "wonderful work." In mid-November, the two largest Chinese video-site giants, potatoes and Youku, formally filed an initial public offering (IPO) application to the Securities and Exchange Commission (SEC). Youku was listed on the NYSE in December, and the listing of the potatoes was halberd by CEO Wang's little marital entanglements. It was not until the first August 2 that Tudou successfully listed on the Nasdaq stock Exchange. Mainstream video sites have listed, but also marked the video site "oligarch era" came. For some of China's existing video sites, after nearly five years of tossing and leaving, finally let the investors see the dawn of withdrawal. Indeed, for the "Burning Money King" video sites have been listed, not only for a few years of investors to make a confession, but also in the Chinese netizens and advertising market for the video model of further recognition, and the potato Youku listing, it means that the industry will be more fierce competition. 2013~ Future video site? Fierce competition, so that video sites have started to choose their own way out. Merger。 If the introduction is to better choice, then sometimes the merger of enterprises is also a good destination. Tudou inMarch 2012 was acquired by Youku, while the Nasdaq card. In August 2012, after the formal merger of Youku Tudou, Tudou founder Wang retired, a year after the venture again, currently operating an animation studio ("Most animation"), known to do "Chinese version of the Pixar." With the network video industry UGC (user-generated content) operating mode of voice again, the merger of the first anniversary of the loss of Youku potatoes also return to the business of the purpose, playing UGC card, launched the creator of the advertising plan. May, PPS finally to 370 million U.S. dollars by Baidu under the Archie Art acquisition, the founder of investors are also set out to leave-this acquisition has become a pure capital Carnival feast. At present, Archie Art and PPS Team integration completed (PPS 5% layoffs), members, advertising business also completely through, transmission technology exchange is also within reach. The biggest benefit of Archie and PPS merger is probably the promotion of the right to negotiate copyright purchase, while breaking the unique network of Youku potato video pattern. Large data. Sohu Video claims to be not optimistic about using "big data" to develop homemade content, but in fact it buys not only Netflix's popular play, "The Card House" (a TV show that uses big data to make a success), but also the Netflix launch of a "homemade drama" strategy. Such homemade dramas as "cock Silk man" and "My Best is my predecessor" come from the current Internet buzzword. Sohu's various measures actually follow the big data theory. Although these homemade hits are still good, there is still a gap between quality and the amount of money they play in the copyright show, and it's far worse than the big bucks for the 80 million of dollars they buy. So in the treatment of large data and homemade content, Sohu video seems to have some personality split-"homemade drama" strategy now appears to be a joke, or to drag the opponents of the scheme. Into the 2013, Tencent video began to not calm, not only the introduction of large data, large platform and expand the content of the package of development strategy, but also a massive recruitment of 200 people, began the national layout. But although the rich second generation of fat Penguin home, and has more than 700 million of the QQ active users, but not involved in the video industry too late, Tencent video also with their own micro-blogging business, not salty. Cross boundary. In the video site, le Vision is always an anomaly. When others advocate sharing, he sells copyrights, and when others sell copyrights, he starts peddling copyrights; when others started making homemade dramas, he was playing a professional TV show, and when others were still exploring mobile internet, he began to make "Super TV". He not only shocked the Internet, but also to the traditional home appliances business blow. Depending on the "Platform content terminal Application", le-view Super TV has realized the perfect combination of hardware, software, content and core application. He to the Internet gene into the television industry, and the introduction of innovative CP2C "public-chip mode" to achieve "tens of thousands of people dissatisfied, tens of thousands of people to participate in research and development, tens of millions of people use, tens of thousands of people to spread." Mergers and acquisitions, large data, Cross-border is not the ultimate destination of network video, as long as users have the demand, network video will be vigorous hair, with the development of micro-credit, micro-blogging and other social tools, network video has gradually been integrated into the tide of social society, to video as the carrier, to preempt social channels. In this new era, the strong surviving strong, may have seen the dawn of profit.