Network Video industry server troubles

Just published IDC Server market Research report shows that the first quarter of 2008, the Internet industry market than the first quarter of 07 year-on-year growth of up to 216.9%, ranked the top of all industry growth. Rapid growth of the Internet emerging business is the main force of server procurement, including network video is particularly prominent. The basic reason is: At present, China's 210 million netizens have 170 million network video users, accounting for 81% of the total number of users. Also because of this, Youku's president and CEO Koo is confident that 2008 will become the year of video marketing in China.

Although the outlook is generally bullish, for all network video companies, the pressure is still enormous. An inescapable fact is that the online video industry still lacks a particularly clear profit model, and even most companies are still in a "just out of business" situation. At the beginning of 2007, the net completed a second round of financing of 23.5 million dollars, and Youku completed its third round of financing in the year 25 million. Obviously, the venture capital is still bullish on the network video industry, but from another point of view, in the profit model is clear and even to achieve profitability, financing is still the fundamental survival of network video companies.

Therefore, before the real spring, network video site still need to carefully use every penny in hand, lest die in the spring before the "last snow". Reducing the effect, a not new proposition, is still in front of the network video enterprise one of the problems.

To the network enterprise, to the scale is the inevitable trend of enterprise survival and development. However, a serious fact is that with the expansion of the video platform, the platform is becoming a huge burden. According to an industry personage, the top several network video enterprises mostly adopt the practice of self-built system, currently has more than the number of servers in Taiwan, conservative estimates, each operator in the server purchase of more than tens of millions of yuan, which does not include millions of annual electricity and operational costs, and with the expansion of the scale of the platform , the investment on the server will continue to grow.

"The huge cost of purchasing is just one of the problems with servers." "The lack of targeted server products on the market is another issue," a head of the IT department in a network video enterprise told reporters. Network video applications have their own characteristics, for the server has a special demand for storage capacity and I/O requirements are high. But now the market for the network video industry is not a lot of servers, so we only use common server products as a substitute. It often happens that I/O performance is too low to meet the need for data literacy, or that there is not enough storage space to procure independent disk arrays outside the server. This in large part also increases overall investment in the underlying IT architecture. "

Facing the rapid growth of the internet industry This tempting cake, some server manufacturers have noticed the problem, there are moves, the looming scramble to start. It is understood that HP as early as the end of 07 on the original two products to improve the support of the number of hard drives to meet network video needs. In addition, the tide has just released 08 years of product marketing strategy to understand that the Internet industry has been listed as the 08 "target action" one of the key industries, will be targeted at the internet industry, a typical application of a series of targeted products, including for network video design storage server, And the introduction of a flexible and customizable product services, such as value-added solutions to help Internet enterprises to meet the application and effectively reduce the total cost of ownership.

Iresearch's research shows that from 2007 to 2010, China's network video industry will continue to develop rapidly, and will enter the mature period around 2011. , the network video industry's demand for servers will continue to increase. Undoubtedly, the server manufacturer's active attention will undoubtedly bring direct help to the network video industry, and will accelerate this development process.