Network video ushered in high-speed growth and innovation to seize the opportunity

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June 2, the global Internet Information Service provider comscore released the April 2010 U.S. video report, the United States a total of 178 million Internet users watched 30.3 billion videos. 135.7 million viewers watched 13 billion videos on YouTube; On average, Hulu viewers watched 24.7 videos per person, averaging 2.5 hours per person. The application of network video in the United States has been quite popular, is replacing television, a deeper integration into people's daily life.

According to CNNIC recently released the "2009 China Internet Users Network Video Application Research Report" shows: by the end of 2009, the network video users reached 240 million, of which nearly 70% users watch TV time significantly reduced. More than 40 million users to watch the video online only, become exclusive users of network video. Although China's population base is large, video users accounted for less than the United States, but with the gradual popularization of the Internet, the next few years, network video will usher in a new round of growth peak.

The most notable manifestation of the high growth of network video is the blowout development of several big video websites. From Google's DoubleClick published a global website April independent visitors TOP1000 list can be seen, with the domestic video industry booming development, the industry has three Chinese video sites to become the world's top 50. The most worth mentioning is that Youku has entered the top 20 of the list, the site's daily average number of independent visitors (UV) reached 89 million, daily average visit (PV) is reached 1.7 billion. Traffic even more than the well-known portal Sohu. The average daily visits to two or three potatoes and 56 nets are staggering. Cisco is publishing data predicting the first time this year video over Peer-to-peer into the flow of the king, although exaggerated suspicion, but enough to see the current video site growth momentum quickly.

The 2010 World Cup is about to open next week, and the biggest difference in this year's World Cup is that it will be the first World Cup to watch smoothly on a variety of networks. The 2010 World Cup will become the World Cup network video live mature development period. Around the World Cup, a network video of the outpost, has also been quietly unfolding. Summer World Cup, and then extended to the network video Live war, can be expected, who will be in this World Cup, seize the opportunity, ingenious innovation, attract more eyeballs, who will be in the next few years in the video war to grasp the important chips and experience.

In this fierce competition, it is not only the contest of broadcasting rights, but also the contest of innovative ideas. There are some bright spots, Sina's original video "Huangga Li Bubble World Cup" program advertising revenue has been more than 20 million yuan, the highest record of Sina video advertising history, become the World Cup marketing model. Although Sina is not a pure video site, but Sina in the grasp of the World Cup marketing opportunities on innovation, has given the major video site sounded the alarm. And the CNTV national team's strong intervention, but also let the three video sites feel pressure not small task very heavy.

The competition between the national team and the traditional video site, as well as the high threshold of the video site, makes this market "big cake" not so easy to eat. So some new video sites need to find new ways to survive. Good City Network (http://www.echinatv.com.cn) located in the country's largest commercial video broadcast center, and did not take the traditional video site development of the old road, but a unique launch of commercial video live platform. Enterprises or individuals on the website for free registration, and through real-name certification, it can be published, including hotels, restaurants, entertainment and other industries related to the nature of commercial advertising display video, to achieve the purpose of video advertising promotion.

This innovative business video display saves business or personal promotion costs and opens up a new model for the development of video sites. The biggest highlight of the site is that you can apply for a live video through a paid form, through live meetings, performances, outdoor activities and so on to better display their own, get the best publicity results. Another site timely launch of the Expo Channel to help the Shanghai World Expo better display promotion, achieved good results.

Network video is not far from the tens of thousands of households, in the future, perhaps network video can replace the status of television in the ordinary family, so this market is unlimited and fierce competition, only innovative development to grasp the opportunities for development.