Investment industry May 17 News, wine consumer Platform Network Wine network announced the introduction of wine "customized" products, according to the specific needs of customers, customized with the exclusive style of high-end red wine, the move marks the domestic vertical http://www.aliyun.com/zixun/ Aggregation/34988.html "> Liquor dealers began wading into the customized project. NET Wine net CEO Rui says, net wine Net strives to build custom, interactive, demand of the vertical electric quotient new mode, because this will be the direction of future development of the vertical electric business.
NET wine network to investigate domestic consumer demand for wine, launched a two-month "most suitable for Chinese wine Survey" activities, a total of more than 30 provinces, municipalities, more than 200,000 people participate in the voting activities. This has laid a solid foundation for the network Wine network to carry out the "guest-made" project.
NET Wine Network CEO Rui said, network wine network will gradually launch for high-end customer groups named Zhuang Custom Wine series, for the entertainment and fashion groups of the star Custom wine series, industry demand for the Industrial customization series. In fact, the customized mode can not only make the network to control the consumer's personality demand for wine, but also save the production cost and inventory pressure, operation efficiency faster.
According to Rui, network wine network to carry out "customer-made" project is based on the site and consumer interaction, "customer-made" in meeting 11555.html "> Consumer demand, can improve the participation of users, and consumer interaction can better establish network wine Network brand, The number of active users on the site can also be greatly improved.
As a subsidiary of LE-View group, the network wine network owns music and video, stars and music under the large industrial layout of the advantages of resources, can enhance the user customization scope and brand influence.
At present, in the vertical electric dealers encounter a large platform "encirclement and suppression" environment, how to achieve breakthrough? Rui that the vertical electric business only to do deep, do only to win the market, deep digging their own professionalism, uniqueness, and strive to innovate, the industry's advantages into their own competition "sword." Do fine, specialized. The start-up of the "customized" project also stems from the analysis of the current situation of the vertical electric quotient and the future development of the vertical electric business.
Rui pointed out that the net wine network to develop a new vertical electric business model, to create customized, interactive, demand for the new model of vertical, because this will be the direction of the future development of the vertical electric business.
NET Wine Network was founded in October 2011, the Music network CEO Jia Yue Pavilion is actually the founder of the Network Wine network. NET wine network positioning high-end imported wine, since the establishment of the purchase amount has been up to billion.