Neusoft Group: Focus on IT Solutions health management business

[As software is becoming a commodity that everyone is consuming, Neusoft has also gone through a new paradigm, from business-to-business to consumer, "the business model has to be alive, and no business model will ever change." In the context of large data and cloud era, our business has a new development space. "Jiren said.

"Link the city's hospitals together and collaborate with hospitals and doctors," he said. We also have access to the services of doctors from other cities and other countries. "Neusoft Group chairman and CEO Jiren recently in the Neusoft Software Park (Dalian Park) to accept the first financial daily newspaper" financial quotient "reporter interview.

In fact, telemedicine, smart city, Healthy city, cloud computing, large data, Internet of things, and so on, behind the fashionable nouns are the figure of Neusoft group.

The business model keeps pace with the times

Lushun South Road is located in the East Soft Software Park (Dalian Park) is like a European castle, built on the mountain, "Neusoft" Company logo stands at the foot of the mountain. "NEU" This is the abbreviation of Northeastern University, but exactly with the German adjective "NEU" (new) duplicate name. Innovation is also genetically implanted into the corporate culture of Neusoft. Although Neusoft has been established for more than 20 years, the average age of employees in Dalian Software Park is only 30 years old.

Since the establishment of the East Soft 1991, the company has been in the innovation, transformation of the road, in different historical periods, Neusoft chose a different business model.

"In the early days of the Neusoft venture, software was worthless in China and people were more willing to buy something tangible." This time we did the system integration, the software and hardware together, so that customers pay the software money, and actually did not feel. "Jiren said.

With the development of infrastructure in China, the computer has been applied to a deeper stage, and Neusoft is becoming the provider of solutions.

Neusoft started from the field of telecommunications, 1993 began to do the Power Information System, 1995 began to do the Social security system, 1996 began to deal with medical services, and began to focus on the development of software outsourcing business in 2000. Today, Neusoft Group's business includes telecommunications industry, government informatization, financial information, medical it, digital medical equipment, power industry, enterprises and E-commerce, transportation informatization, education information, IT services, software products, automotive electronics, information appliances and international software business and many other fields.

Jiren that the form of software is changing. "We are now in a more cross-border and integrated era, and in fact few industries are focused on just one area of business," he said. Today's business, Internet or trade? Is today's travel agency Internet or travel? Is today's logistics for information or delivery? Will future health care be about selling knowledge or personal time? As a result of the advancement of technology, the whole society is undergoing a great change, and the concept between the industries is becoming more and more blurred. ”

It is noteworthy that in the pursuit of scale at the same time, Neusoft is also seeking sustainable competitiveness, in order to improve profit margins, Neusoft launched the internationalization of software process, large-scale internationalization of software development, open up the international market. "Today, the company's international income ratio from the beginning of the 2%~3% to the current 30%." "Jiren said.

From the charging mode, the original is according to the Software development need manual and time "sell head" mode to charge, product sales and company profit relationship is small, and now the company gradually began to "sell intellectual property", that is, every sell a product downstream, use the company's intellectual property, the company will charge a certain fee.

Jiren told reporters: "Neusoft in the early days of entrepreneurship by selling technology, the seller of law to get the first bucket of gold." 5 years ago, we thought that the way the head was outsourced was definitely unsustainable. Our business is focused on product engineering solutions, high-end, research and development outsourcing, able to integrate our technology and solutions together. ”

From a customer base, the solution has shifted from a commercial customer to a personal customer. As software is becoming a commodity that everyone is consuming, Neusoft has also gone through a new paradigm, from Business-to-business to Business-to-consumer. "The business model has to be alive, and no business model can ever change." In the context of large data and cloud era, our business has a new development space. "Jiren said.

To build the medical informatization faucet

As the global population ages, health management is being valued by more and more investors. The health management business based on the concepts of cloud computing, IoT and big data is also one of the most important aspects of Neusoft group.

Jiren said: "From a global perspective, with the progress and development of society, medical requirements will be more and more high, medical equipment will continue to develop, in addition, the social security, medical efficiency, etc. also put forward higher requirements." In Social security system software, we account for about 50% of the share. In the hospital, we are the leading provider of hospital software, with a public health platform and based on these to provide convenient services for the people. such as our social security system, in the country may have tens of thousands of agencies to check the funds of Social security card, to use health insurance cards to hospitals, pharmacies to do transactions. ”

Jiren that, now the world into an aging society, the rigid demand for medical care, leading to higher medical costs, governments have been feeling the enormous financial pressure. China's future medical problems will become more complicated because of our population and the country is not so rich, so we see another demand: in China's health care system, the prevention of disease must be more important than medical care.

"If China can take the prevention of disease as its primary strategy and promote health care to the community, our system will continue to evolve, which means that the health care system faces a major reform." "Jiren said.

Neusoft's health management business is through cloud computing, IoT, the Internet and large data and other information technology, so that high-quality medical resources into the village, to each individual, the personal health data through the Internet, things connected to collect, upload, manage and intervene.

"Now because everyone is upgrading their mobile terminals, wearable computers have become ubiquitous and cost less," says Jiren. So we launched the Neusoft City Health management business, through digital technology, for our medical providers and demand to build an open digital platform. Because medical services are particularly serious, we also build a O2O model that combines off-line and online services. ”

A few years ago, Neusoft began to invest more in medical research and development. With the official introduction of the State Council's opinions on promoting the development of health service industry, Neusoft's health management business ushered in a period of golden development.

Jiren that when a city has very good medical resources, a healthy city plan will be able to serve its medical resources beyond its city's larger range and allow more people to enjoy it. Relatively small cities, in the absence of excellent medical resources, can be through healthy urban construction, equal access to large cities and the same medical resources. This model can also be extended to other areas, but in fact, the healthy City plan is only part of the strategy of the East Soft intelligence city.

Jiren that in the next few years, each city will continue to optimize its resources, through the wisdom of urban construction, to stimulate economic development, to obtain other people's resources to improve their own.