Never fall into the wrong areas of business model innovation

Just from http://www.aliyun.com/zixun/aggregation/8150.html "> traditional industry to kill into the internet industry," business model Innovation "Thunderclap, is considered the key to the success of the site, is to measure the value of the site and the future of the standard , and even individual VC a look at your model is not new, do not want to talk about it, do not know whether they are cast a concept, or to vote for a business. Whether the model innovation has become the VC whether the standard of money, this also led to some entrepreneurs racked their brains, we can see that only in the Internet industry every day a new concept appears to cater to the taste of VC, although it is a change, but the results of some of the control is wrong and mistakenly into a dead end, in fact, this is one-sided misunderstanding the intention of VC.   This makes me think of the old days in the traditional industry: High-tech innovation of the circle. You have to get the support of the policy, in judging you have no future, usually use a standard: your product technology must let people do not understand, technical content must be the world innovation, or the leading, at least have a patent. Sounds plausible, but the lesson tells us: it is because the High-tech misled many enterprises, including some policy-oriented, we have seen how many companies too much to seek technological innovation, leading the bill for this, then understand: how many world-class innovative technology and products can China have? Do we have this kind of creation environment and conditions? How many surviving Chinese companies are really relying on world-class technological innovation to run their businesses?   So I would like to appeal: do not fall into the business model of innovation, not one-sided understanding of innovation, not for innovation and innovation. Enterprise management has its inherent law, may not necessarily be only business model innovation can be a way out, and may not have an innovative model, must have got the IPO tickets, must have a correct attitude to view the business model of innovation, sometimes simple and demand mode is the right direction, do not enter a vicious circle.   In order to blindly pursue a model of innovation, you may be out of reason, you must pay for it, including: cost, risk, resources, prospects, demand, market and so on, sometimes in order to blindly pursue innovation strategy and go astray, into a dead end. I have some friends around. His business model is very promising, the key should be considered how to achieve, but because of VC word, he did not insist, give up, very regrettable. So, how to view the business and value? How do you look at the innovation of business models?   In fact, business has its common, whether it is the traditional industry, or the Internet industry, its core is: 1, the market positioning is very clear; 2, the market demand is very potential; 3, they should have sufficient resources and the ability to integrate these resources; 4, healthy financial operation.   Undeniably, innovative business models will bring greater opportunities to enterprises, I do not evade the E-Net is a business-to-business E-commerce business model of innovation, where I do notis to say no mode of innovation, just feel not blindly expand its role, but not the only. Business model Innovation is just a means, like the internet is just a way, this is the Internet can not subvert the traditional channels of reason. The purpose of innovation is to explore new market demand, or to establish new competitive barriers and advantages, but certainly not the only way, must not have the innovation must be successful. In other words: If the business model does not innovate, it seems very simple, but many times it seems very simple model, as long as the implementation of good, the future as unlimited.   A few days ago, at a seminar in the Shenzhen stock Conference, I had the honor to know the Xu of diamond birds, which really impressed me. Who would believe in selling diamonds on the internet? Selling diamonds on the internet, such a simple business model, unexpectedly can be so successful, but also obtained today's capital of these great wisdom of the initiative favored. In fact, the success of the Diamond Bird just confirms: "Not necessarily the concept of innovative and model, do research customers, to maximize the satisfaction of customers" business simple and high level. This can not help but think of 2 industry bosses words: Shi Yuzhu said his work is to study customer psychology, MA also said he spent a lot of time every day in the user experience, invariably tunnel out of business success.   At a conference, I heard an industry entrepreneur say: "The only thing I think and do every day is innovation, I have no words to answer!" At the same time do worry, do not enter the wrong way of innovation. For enterprise management, it is very important that the enterprise's market, HR and financial operation, cash flow, cost, team, these really should be the business operators should consider the issue every day. After many times with the exchange of VC, know a truth: you as long as the real business management, financial situation, see a healthy enterprise of the embryonic form, VC nature will take the initiative to find you.   A little regret is that many enterprises in the Internet business start-up period in addition to the big talk model, talk about the team outside (these are really important), as if very few people talk about cash flow, talk about costs, investment and output, so that most of the entrepreneur's money quickly burned out, also do not know how to do, and the enterprise died. In fact, in the traditional industry, rational investors will not be so, perhaps this is the characteristics of the Internet industry, the so-called hope, but is this wise? Of course, the difference between the Internet and the traditional enterprise value is the popularity, community, circle and other resources, can not be denied that these new models, the new economy of light asset-oriented enterprises do have value, may not be immediate interests, may be the future of hope. But once the enterprise really into the scale of business, the inherent operating rules of the enterprise is particularly important, but also difficult to return to Ma Hua after a period of time after the market sigh: their risk is that their team does not have the experience of the market operation, can be seen.   Finally sincerely hope that all entrepreneurs can achieve their own ideals, after all, the life of people really should do something, not to mention our time, our abilityShould be able to do so.