Never overestimate the 28 law of user-level content system construction

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Two weeks ago, in the A5 forum to see an expert on the construction of the chain to share, a lot of questions are "where to find outside the chain of resources", "blog forum outside the chain also useful", "what outside the chain is considered high-quality outside the chain"-I feel strange, now the SEO fire even the building is point, how can there be so many basic questions?

Baidu dropdown box (Lenovo Word Search) on the emergence of too many basic content requirements

I went on to observe the Chinaz, A5 and other well-known webmaster forum and Baidu know, found a variety of "be written rotten basic content" in these several sites accounted for a small proportion.

And, this is not just SEO site forum case, more emphasis on professional knowledge and skills of the website forum-such as Emerald Diamond, used car, donkey friends and a variety of DIY sites this phenomenon is more obvious, these professional website users on the basic knowledge skills needs more common, from the length of time distribution of such demand is more long-term- Although many forums require users to ask questions before "search and then ask questions," but it is difficult to change the habits of many netizens.

After many days of meditation, I have to come up with the right answer-no matter what industry, professional skills knowledge of the outstanding users (industry experts and top "enthusiasts") are only a very few, the vast majority of people's expertise and service requirements are only "popular" basic level, they came to the website forum to learn.

To build the content system of the website for the user needs is the basic requirement of the web2.0 Times website, so it is necessary for each website to meet such a large number of user basic requirements (unique content and service). Only the establishment of a better to meet the basic user needs of the Web site content system, the site can be successful-to know, "rookie" level users other than the same need to constantly revisit the basic knowledge, "warm so know new" well.

So it seems that the basic knowledge of the industry is the basic requirements of most users of the website, this is what we are very familiar with the "28 law" in the construction of the site content-the vast majority of users of the site for Content (service) is the basic content (service), this part of the basic content (service) requirements, although has been written rotten, But we need to spend 80% of our strength to do it well.

Unfortunately, the usual I and many webmaster bloggers think: Only their own websites, forums, blogs continue to appear in the industry "sophisticated" knowledge of "dry goods" is truly unique original content, can really prove our website blog professional, authoritative.

This is also a lot of webmaster bloggers feel the site original content is difficult to do the main sticking point--we are constantly in for a variety of "sophisticated" site original content racked their brains, the results always feel that there is nothing to write.

In fact, this is also reflected in the content of our web site is not "user demand"-oriented, think smart, the result is thankless-do the basic Knowledge (service) is the fundamental. Noland Bushnell, the father of video games, said: "Anyone who underestimates the intelligence of the American people can make a big fortune." Oak nets It further summed up as: "Webmaster always overestimate their intelligence, but also overestimated the intelligence of netizens."

Of course, the content that has been written rotten if just the same repetition, this not only takes up more web space, but also by the search engine to identify as "repeat content" punishment; More importantly, more users have already "voted with their feet", do not play with you.

Therefore, we do not think about how to change the user's questioning habits, and how to rearrange these "broken industry basics" from different angles, the "Earth people know" the basic knowledge to write more lively and interesting, interesting, so that more potential users to benefit from it-the original site professional, Authority is not only by more various industries "sophisticated" unique knowledge of "dry goods" decided, but also by your website to meet more basic professional needs of users decided.

First of all, we have to correct our attitude really from the heart to respect those who have the basic knowledge needs of users, followed by constantly in-depth to the user, timely and accurate grasp of user needs and industry Web site status-users of these basic knowledge to ask questions and the current general Web site to deal with the basic content of the practice, from the Forum settings, content topics, The content expression technique and so on each aspect thorough consideration. The key is "do not confine their own ideas," you will be able to truly make the content of users to be loved, to win the praise of the vast majority of netizens.

such as many web site industry basic knowledge Expression form is the text, often the basic problem is the most difficult to use words, if we change the form of expression-with a series of pictures (especially the operation diagram) with the text description, or video with text to show the way, "speak with the truth", the effect will be much better.

The key is to start from the user's needs, can not let the fixed mode limit their thinking

This conversion can sometimes do the opposite--text expression is not intuitive but time-saving, in particular, you can replace the video in text form. As in previous years Zac to the domestic well-known Seoer interview most of the video form, as a result of filming conditions, video, sound quality instability, lack of subtitles, many netizens want a text version, if the win Zac consent, which still has the value of the interview to convert to text, this is not only high-quality original, Can even "pull tiger skin Big flag", the click Rate must be low.

The authoritative expert answers the way is also reconstructs "is written rotten" the basic question effective way, if actually cannot find the expert, but also may through the collection reorganization industry each well-known expert to this kind of question solution, slightly comments, the summary, is also the good content reorganization display way.

To be written rotten the industry's basic knowledge can also be handled by sorting out a variety of experts in the actual combat skills of new-since ancient times a variety of life and work skills are popular, but "will do not write, will not do" contradictions common existence. Therefore, we can look for the industry side with more practical skills of the people, will his various experience skills, in order to meet the needs of the vast number of users on the basis of the same time to cultivate their own website experts, improve the site in the industry visibility and influence.

Speaking of experts, for Jade, diamonds, antiques and used car sites, can be identified by a certain industry well-known experts for the user to identify the form of collection, service users, popularization of relevant basic knowledge, in good faith to serve users at the same time, to create their own website experts and the industry awareness of the site-a jade It is through the experts for the user authentication form gradually bigger, their experience has proved that such a service can also effectively promote sales-imagine, to obtain the trust of users of Experts recommended goods is not more credible?

"China on the tip of the tongue" makes all kinds of famous food hot in the domestic market (online pictures)

Integration of "written rotten industry base content", but also can not let go of a variety of industry-related issues of timeliness, this is also a good way, such as "China on the tip of the tongue," after the hit, the report involved in the relevant food in Taobao selling is a good example, in fact, too many of these products have been written by the various sites have been rotten, Add a prescription element, "China on the tip of the tongue" recommendation ", the situation is different."

In addition, the construction of the basic content should be embodied in the Forum set--now is the web2.0 era, through targeted plate settings (including some highly operational guidance), to encourage users to dedicate more original content, the Gothic oak photography online set up a "dish map on the road" section, Targeted to simplify the relevant map procedures for a large number of "rookie" level of users to provide a performance of the space, the results of this section is unusually hot, popular.

Finally, it must be reiterated that emphasis on the majority of users of the basic services (service) needs, does not mean that a variety of "sophisticated" industry knowledge unique original content (service) is not important-not only a small number of high-end users need "sophisticated" industry content services, and no one wants to be forever in the " Basic knowledge skills "rookie stage.

Therefore, we must make great effort to do a good job in the website industry Basic Content (service), meet the basic needs of 80% of users, and then appropriately according to user needs to do some "sophisticated" industry knowledge, fully meet the needs of high-end users in the meantime, to guide more basic users out of the rookie phase, and constantly improve the depth, To better meet the needs of users. Only in this way, can we really achieve the goal of making the website become more professional, authoritative industry website (this article by Gouyn12 original starting, copyright, Wenzing, reprint, please link the form to indicate the origin of the article and this statement http://www.gouyn12.com/wzyy/355.html).