New acquisitions surface

After a 1.9 billion-dollar purchase of 91 wireless, Baidu in the O2o field of another purchase case officially surfaced.

22nd, "Daily economic news" reporter exclusively learned that Baidu will be officially announced on 23rd investment in Renren's glutinous rice network, according to the previous news, the value of glutinous rice net about 3.5 billion U.S. dollars.

People close to glutinous Rice confirmed the news to the daily economic news reporter, and the exact amount will be officially announced on August 23.

Just before, there is news that Baidu is buying field wide net, and Baidu has been hoping to buy the public comment network is looking for an independent listing, the two failed to reach a consensus, and finally locked the net of Renren's glutinous rice.

In fact, in the past few years, Baidu has been China's E-commerce rapid development of the biggest beneficiary. In order to obtain traffic, E-commerce site must be purchased through Baidu traffic, from the electric business of advertising investment has become the highest revenue in Baidu, one of several industries.

Previously, Baidu tried to expand its territory to e-commerce, such as Baidu has set up a website "there ah", and Japan Lotte Group joint Venture cool days, investment Yao Point 100 and other companies, but also set up a Baidu electric business division.

However, Baidu's attempt in the field of electric business is not ideal. So far, only where to go to the network is considered to be its electrical business has fallen an important piece.

Baidu investment director Tang had previously said: "Baidu is very optimistic about lbs, will also try to consider similar investment mergers and acquisitions, but the holding or equity participation will have to be specific analysis." As for the big companies or small companies, because its positioning is not the same, so to see its business prospects and Baidu strategy synergy. ”

While investing in sticky rice nets, Baidu has the opportunity to sketch out the LBS+O2O pie like the outside world. Internet expert Cao Yuping thinks, investment glutinous rice net may change this kind of condition: the first is glutinous rice in Group buying field occupies a place, second is the importance that buys in O2O field, favor Baidu layout O2O business.

According to Renren reported the second quarter of the results of the report, the net loss of glutinous rice net 7.2 million U.S. dollars, the loss has lasted 9 quarters, has become a burden for everyone, and with Baidu's shares, can change the decline of glutinous rice is to be seen.