New Box C1s Micro bo April Fool's Day on sale

"Global Network Technology Report" March 19, the first professional long video web site Music network announced the United States CCTV broadcast control platform, officially launched by the Foxconn professional manufacture of the music video box C1s. The product will be the first to enable Weibo, the new social media sales model, scheduled for March 26 through Sina Weibo appointment, April 1 officially sold products. Industry insiders pointed out that the introduction of the new sales model will bring the music to the net and the Sina-win situation. It is understood that the same as the C1 box, C1s will continue to use the "EPR propaganda +sem Precision Promotion +SNS Social communication + Network video transmission + Network online sales" of the new internet marketing model. But the difference is that C1s will be on sale via Sina Weibo. At present, Le Video network has reached a relevant cooperation with Sina Weibo, le view box C1s will be on March 26 on Sina Weibo to start an appointment, April 1 for sale. At that time from the appointment, snapped up, the next single to pay in the Sina micro-boping platform, which the payment link using "Micro-bo wallet" completed. It's not so much a video of Sina Weibo that it's not as good as the magic of social electronic commerce, and the magic on Sina Weibo is no doubt. Sina Weibo more than 500 million users, they are concentrated in the 30-year-old young people, this is the music network to create interactive entertainment of the main force, the two perfect match. Secondly, through cooperation with Sina Weibo, we can get through the advertisement exposure, interaction, fan accumulation to customer management, purchase, shopping, share the whole chain, this is the current other platforms do not have the advantage. Sina Weibo is also trying to turn it into a real business model, as it is a major training in social E-commerce. Predictably, Sina Weibo will also use all the resources to promote the C1s on sale, in order to develop into a remarkable case of business cooperation. For example, through the micro-blog Information flow promotion, hot topics recommended, micro-task, long micro-blog, new user recommendations, large account forwarding, micro-blog home recommended, mobile phone microblogging client top bulletin, member value-added services, such as promoting the C1s of micro-blog sales. Industry insiders pointed out that, with the music box C1s Sina Weibo on sale, the video network will be fully upgraded to the brand and promote the box sales. Sina Weibo will also be in the practice of enriching their own profit model, through the micro-bo one-stop shopping links. And consumers will get benefits. The cooperation between the two sides must be a happy and winning situation. Of course not all products are suitable for microblogging sales. It is understood that Sina Weibo in the choice of partners in particular cautious, they are required to have a brand effect, the second is to have strong enough topic to detonate ability. Zhang Yi Yang, vice president of Sina Sales, said that the last six months of video box won the media and netizens continued attention, Sina Weibo as the main battlefield of social marketing, will provide the most powerful music video box C1s support. Since its inception in 2004, Le Vision Network has been adhering to the construction of "platform + content + Terminal + Application" composed of a complete ecosystem. This makes the video network has a more subversive profit model, compared to the traditional terminal manufacturers can only through the sales of hardware profits, Lok view has "hardware revenue + content revenue + Application-divided + terminal advertising" Four sources of income. This profit model is based on the music ecosystem, the threshold is very high, other enterprise set-top box manufacturers difficult to replicate. C1s in the price, the use of subversive "hardware Free + service charge" strategy, that is, top-level configuration of the box C1s priced 0 yuan free of charge, you can watch the whole network for Life free video, users can choose 290 yuan/half-year or 490 yuan/year two kinds of music network TV service fee combination purchase ( The expiration of the user can choose whether to pay, service fees can be used to watch the largest exclusive music video library, 1080P ultra-clear film and television, 3D high-definition playback, Dolby effect, exclusive events and other content. In addition, the video network TV version and CNTV integrated platform docking, all the content in the CNTV integrated broadcast control platform, the realization can be controlled.