New brokerage Internet finance is "millet-style" limited time features

New brokerage Internet finance is to "millet-style" limited-time features to exceed Yu Bao return rate as a selling point

■ Tian Yunchang newspaper reporter

Brokerage network less than six months, almost every new changes. From the beginning to be criticized pong portal site to engage in low commission competition, and now the brokerage self-built Internet financial platform everywhere, a significant result.

At present, the low commissions and online account opening have gradually become a selling point for homogenization and over-supply. Brokerage has become a new selling point for self-built internet finance platforms, and competitions and innovation continue. In particular, the brokerage shifted its OTC products to the self-built Internet financial platform, marking the high annualized rate of return and limited supply for a limited period of time, setting off waves of buying spree. Brokerage network differences in the path and the results appear, and in trying to push the Internet finance gradually mastered the essence of the Internet.

Leverage personalized platform services

Spotted the brokerage firms tend to cooperate with the needs of the Internet platform, Tencent launched QQ corporate QQ securities financing service platform. Recently, Zhongshan Securities, Guangzhou Securities, Hualin Securities, Tibet Tongxin Securities, Hualong Securities, five brokers have settled in the platform to provide QQ account convenient functions.

Have to say that the above portals brokerage also plunged into a homogeneous competition. And the equivalent of the dish in someone else's basket, resulting in the customer's viscosity is not enough.

However, there are exceptions. The cooperation between China Securities, Guoyuan Securities and Tokai Securities and the Internet platform has been quite successful, giving the industry a good demonstration.

Huachong Securities with the portal successful transformation. Last year, Huachuang Securities Internet Finance took a detour. However, the recent Touchain model of Huachuang Securities is refreshing: Huacong Internet Banking Platform - "Jinhui Wealth Management" first relied on Sina Wealth Internet Finance Platform to launch "PP Cat Jinhui quarter Po "financial products, each of them to buy 5,000 yuan in the form of limited edition sale. Main 7% annualized yield and 100% financial security, after the launch, just a few seconds to sell out. Huachuang Securities and homeopathic launch << Moonlight Privilege >> activities to a higher 8.8% of the agreed annual rate of return as a bait, a lot of investors from Sina lead to Huachuang Securities own 's "Money Exchange" The official website quickly attracted 23,000 investors and 1.6 billion transactions.

Huachuang Securities successfully out of the dependence on the portal, started a self-built Internet finance platform visibility, is an example of clever leveraging the portal Internet financial platform.

Self-built platform to buy snapped eyes

Brokerage to carry out Internet finance, neither with the portal site, nor with the financial platform alliance, often resulting in the platform is difficult to promote, visitors are too small and the business ineffective. Therefore, in order to attract investors to settle down, recently brokerages play Millet-style "hungry marketing" tricks, "limit buy" sales OTC products. First test on the big success.

At present, brokers self-built Internet financial platform Showmanship and "Baidu Baifa" a bit similar. "Baidu Ba Fa," launched after the launch of the annualized rate of return of financial planning triggered the panic buying, although eventually found illegal, but reap not small market reaction and media attention. Brokerage self-built Internet finance platform have followed suit, has become the only platform for promotion.

One of the most famous is Haitong Securities. July 2, the domestic brokerage giant - Haitong Securities in its just established "e Haitong Choi" financial platform released the first Internet financial management products "e Haitong Choi 1", 7% annualized yield, to create In just 6 seconds, 25 million wealth management products are sold out of the myth. Even more dumbfounded is that there are more than 200 million yuan of subscription funds failed to sign. According to the previous sale of assets under the management of the product line, this asset management product does not flash, but put on the line for sale so that investors are so crazy, have amazing people marvel Internet finance.

Haitong Securities tasted "e Hai Tong Choi 1," the Internet after the sale model of the sweetness, redouble their efforts to launch the "Yue Yue Choi 155" and "month Yue Choi 156", the annualized returns were 5.35% and 5.45%, set Time and limited panic buying, again spike sold out on July 8, limited hunger "hungry marketing" strategy once again succeeded.

Huacang Securities self-built Internet financial platform - "Money Exchange" set off the wind buying is quite compelling. Since the "Jinhui Finance" with Sina Wealth attracted the first batch of investors, "Jinhui Money" quickly imported a large number of customers, for which China Securities launched the "Jinhui Bao" series, the main counter-value repurchase Moutai, Love Yield according to the investment time limit from 5.6% to 7%, while also limited sale at the same time, warm-up intent.

In order to obtain the favor of investors, "Jinhui Money Management" even moved to the city with higher annualized rate of return of investment bonds and small loans assets proceeds of the voucher. The highest annualized yields were 10% and 8.5%, respectively, which were sold out shortly after launch. Huachuang Securities person in charge of the project on the "Securities Daily" told reporters that private debt is risky, but the first Internet operation, must sell the best security products.