New business in the social era

Back in the Middle school politics, science and technology is the first productive force has already learned by heart. Every change in the internet age has spawned countless companies and entrepreneurs. The internet in our era of the key words in addition to "mobile" should be "social", "mobile" and "social" internet also emerges a lot of fresh ideas and business.

Charlie Sheen, a recent scandal-ridden Hollywood star, Sheen a Twitter account and has more than 900,000 followers in one day. There must be some mystery behind such astonishing speed. The British version of Gq&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; first revealed the involvement of a company named Ad.ly in the process. Ad.ly was founded in September 2009 as a social networking start-up company that promotes and promotes corporate and brand names through social networking accounts for celebrities.

Up to now, more than 1000 celebrities have joined ad.ly to promote brands, goods and services through social networks, including Cristiano Ronaldo, Enrique Iglesias, Chris Brown, Cent, Mariah Twitter and Facebook accounts for entertainment and sports stars such as Carey and Paris Hilton also have Twitter and Facebook accounts similar to those of TIME.com, TechCrunch, Newsweek, life.com and other media. Ad.ly's clients include more than 150 large companies such as Toyota, Best Buy, Microsoft, American Airlines, NBC and Sony.

The global cost of branding is as high as $50 billion a year, and the cost of digital advertising is as high as $35 billion trillion, ad.ly is the combination of the two to join in this huge industry.

In the case of Sheen, ad.ly CEO Arnie Gullov-singh in an Ad age interview that Charlie's team told Ad.ly that he wanted to communicate directly with his fans through Twitter, and Ad.ly immediately contacted Twitter. Not only did he take back the @charliesheen he had already taken up, but he also helped him pass his Twitter credentials and then did basic Twitter training for Charlie and his manager.

Since there is not enough resources to deal with the excessive requirements for authenticating the account, Twitter has stopped its celebrity account authentication service since August 09. But ad.ly to Twitter that the hottest names on the media are on their platform and that Twitter has made an exception for Charlie.

And looking around the country, Sina in the popular blog when the celebrity route, the introduction of micro-blog after the full play of the celebrity. All the star debut, plus Sina's V certification, created a perfect celebrity marketing environment. There are a number of ad.ly companies that may be operating behind the occasional brands that we see in the microblog of celebrities.

Source: http://www.ifanr.com/35541