New business opportunity! Big data + phone + social network mode is turned on

At a time when the Internet was just beginning to emerge, there was a well-known word that was widely circulated: "Nobody knows you are a dog online." The general meaning of this sentence is to express the anonymity of the Internet. However, as more and more elements are added to the Internet, the anonymity of the Internet has begun to change dramatically. Even from your anonymous presence to a naked existence. These are the factors that have been introduced: Mobile phones are close to you and you record The 31st Statistical Report on Internet Development in China just released by CNNIC shows that as of the end of 2012, the number of netizens using mobile Internet in China reached 420 million. At the same time, Internet users continue to increase their use of mobile phones.

Among the 14 applications CNNIC statistics, in 2011, the average number of Internet users to use is 4.2, in 2012 it increased rapidly to 4.8. Cell phones may be one of the most connected devices to our body. At the company, it will be on our desk; on the way it will be in our pockets or hands; it will be placed on our pillow even when we sleep. It may be more time around us than the wives and their children are with us. So the phone has become the most accurate record of our whereabouts of equipment. On the other hand, the phone is also an effective tool to record our behavior. Each time we use the phone search, every click, every transaction, it will be accurately recorded. Although we clearly know that there is a pair of eyes on it, the mobile phones attached to the Internet seem to have a magic power that exposes us to more behaviors that are beyond our eyes.

Social Network Your Social Status Latitude and Longitude is also the CNNIC 31st Statistical Report on the Internet Development in China: As of the end of 2012, the total size of Chinese Internet users reached 564 million, including 468 million instant messaging users and 309 million Weibo users , 275 million social networking users. These data show that people's social relations are being more and more networked. Social networking, at the same time is the virtual reality of the network. As more and more friends and relatives interact and interact with you over the Internet, they know whether or not you are a dog, and according to the Six Degrees of Divination theory, other people can quickly know if you are or not, if you want . From this dimension, the anonymous Internet itself is "real-name", not only real-name, as long as users are willing and even social relations and behavior can be "real" together. Through social networks, you will become more and more flesh and blood. This is the "grandfather" "room sister" why they can quickly come to the prototype of the important logic.

Dual Locking of Mobile + Social Networks in Time and Space and Scenarios of Social Context Earlier we talked about the phone's record of whereabouts and behavior, and social networks set out our unique social identities. The combination of the two means that we have double-locked us from two dimensions of space-time and social situations. This lock, with the advent of the mobile Internet era and in-depth development, has become a reality. Under this lock, you are not a dog, the network more than you know. Even the Internet not only knows more about your past and present than you, but it also knows what you are going to do, what are you going to do and how you should behave. Knowing this is not just about locking your space and time settings and situational positioning, but also digging deeper into the data about your behavior and the behavior of others. Behind this is big data processing and analysis technology.

Data + Mobile Phone + Social Networking New Locked-in and Fine-Granular Analysis New Business Opportunities Barra Brazil, the founder of Scale-Free Networks, believes that 93% of human behavior is predictable. In the digital age, this prediction is more feasible. This predictive accuracy will be even greater when our internet devices are switched from PCs to handsets. Because in the traditional PC Internet era, we can only lock up a single machine according to the Internet behavior. In the Internet age of mobile phones, almost all of our recorded behaviors can be closely matched with individuals. Because of your environment and your rules of behavior, Big Data technology accurately predicts what's going to happen in the background. For example, when you arrive near a mall, according to your rules of behavior, Big Data can tell you whether to come here or just to have a cup of coffee at a nearby cafe. When you decide that you're here for a cup of coffee, big data technology informs your waiter how to prepare your favorite breed based on your behavioral preferences. And when the waiter is serving coffee, it will be accompanied by a copy of your favorite magazine. In this magazine, you will find a shop next door to one of your favorite and exactly what you need to buy. Coupons This is also the big data technology kick in.