New business-to-business platform to help SMEs "winter"

At present, small and medium-sized enterprises are encountering the "capital shortage", "raw material shortage", "job shortage", accompanied by the continued tightening of credit policies, economic growth into the slow growth cycle, SMEs are encountering a general survival crisis, especially in the capital chain rupture, the possibility of large closures of the tide of the rise. Recently, the research report published by the Federation of Business has also shown that SMEs survive more than 2008 years of financial crisis in the early days.

As the market competition intensifies, many small and medium-sized enterprises are facing the plight of growth and even survival, and business-to-business E-commerce can break the limits of regional space and time and national boundaries, to help SMEs grow rapidly, and it procurement growth, The popularization of network applications and the demonstration of the surrounding enterprises have accelerated the understanding of business-to-business e-business environment by Chinese SMEs. In Zhejiang, Guangdong and other coastal developed areas, E-commerce has become a number of enterprises indispensable business tools, small and medium-sized enterprises are increasingly mature e-commerce awareness.

According to the China Trade Network (shangor.com) survey, E-commerce online platform has greatly expanded the market activity space, 30% of enterprises said that the application of E-commerce has greatly enhanced the competitiveness of the enterprise, 53% of enterprises think there is a significant increase in the role. Survey found that the enterprise application of electronic commerce before and after the changes, 67% of the enterprises believe that more partners, business channels wider, 58% of enterprise customers increased, sales increase, 56% of the enterprise informatization level, in the benign cycle of the overall level of the network is increasing. E-commerce platform has become the main means of survival for small and medium-sized enterprises to resist economic winter ——— online SMEs using E-commerce in the global economic crisis last year, the survival rate of 5 times times higher than the traditional offline enterprises, E-commerce enhanced the enterprise in the economic crisis of survival competitiveness.

Commerce Vice Minister Jiang recently pointed out that e-commerce to reduce manpower, material resources, reduce costs. At the same time, break through the limitation of space and times, make the transaction activities more convenient and fast, greatly improve the efficiency. E-commerce has become one of the most reliable means to help enterprises out of their predicament.

The current SME survival crisis, for our business-to-business e-commerce industry, is a once-in-a-lifetime development opportunities, because in the traditional medium and small-sized enterprises selling trade channels facing the test and difficulties, business-to-business E-commerce will become more attention and choice of small and medium-sized products to promote sales of new channels. The current "paid membership" model is not enough to prop up the market, Business-to-business E-commerce platform should actively explore a variety of profit models, such as the China Trade network's "free Value-added model", the supplier without paying any membership fees can enjoy its platform to provide a large number of procurement resources, the site through Third-party service providers to achieve profitability, The formation of Web sites, enterprises, Third-party service providers to win mutual benefit and promote the development of the whole market. It is reported that China trade network is held "lifelong free membership fee, registration will send 5000 yuan" and "Publish buy information, send million vouchers" activities.

SMEs are the future of business-to-business E-commerce market and even the entire enterprise service market pull factors, with the rapid development of domestic internet and business-to-business in China's high-speed development applications, in the Business-to-business chain, SMEs to business-to-business e-commerce dependence is more and more strong. China E-commerce Association Expert Advisor, China Trade Network chief executive Guo in an interview, said: "E-commerce platform should assume more responsibility to nurture and train customers, business-to-business E-commerce platform should effectively improve service levels and quality, to provide users with a full range of e-commerce solutions, Realize the integration of resources on every link of trade.

In the current global economic crisis, for business-to-business operators, whether domestic or foreign trade, for China's small and medium-sized enterprises to provide a variety of services to create "cold" weapons, has become the first task of the New Year. (Journalist/Jinshi)