New challenges and opportunities for 2014 IT industry

According to Susan Hauser, vice president of Microsoft's Global Enterprise and Partner Business unit, there will be new challenges and opportunities for the IT industry in 2014. She said Microsoft expects some aspects of the new year to have a significant impact on how organizations use IT resources. Hussein article published in the Microsoft TechNet blog site, said the corporate social network is maturing. Organizations are recognizing the potential of business models that support social models such as employee collaboration and customer communications. I speak to social networks almost every time I meet with businesses that were indifferent to social networks two years ago. For many customers, business differentiation comes from the ability to respond quickly to changing customer sentiment in a meaningful way. Hather exemplifies the example of the restaurant chain Red Robin. The company successfully led to conversations between employees at all levels of the company. Hatch said boosting internal communications like this would save money and make the company more responsive and faster to change course. Some companies even significantly increased their morale when they talked widely. Big data will continue to challenge businesses. This time, the growing IoT will add new urgency to how organizations manage their data. IoT helps companies gather data to improve return on investment. However, Hatch cautioned that equally important things include ensuring that businesses are analyzing the right data sets, getting data in real time and leaving other data on the device or allowing machine-to-machine communications. Hatch said some intelligence is appropriate. Understand what data needs to be extracted, what data is negligible, and this strategy is where IoT becomes a reality. This will be a major event in 2014. Hather wrote in his blog that cloud computing will continue to influence IT decisions in 2014 and there will be new business models that benefit from cloud computing. Cloud computing will provide a unique and sustainable way to differentiate business value, technological innovation and competition. All of this is important in the global marketplace for businesses that need more mobility, agility, agility, and higher quality. Hather concludes that using the new trend is a balancing act. For visionary companies, success will depend on the ability to support disruptive technologies and the use of new technologies for better business results.