New challenges for SMEs in mobile internet era

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Morgan Stanley, the famous investment bank, recently released its mobile Internet report: The mobile internet era has begun, and will quickly overtake the desktop Internet, where the potential of emerging markets is huge. On the development of mobile Internet, has become a global consensus, and in China as the world's first communications power, the continued growth of the number of mobile phone users is full of expectations, and the arrival of 3G, but also for the development of mobile Internet provides the basic protection, many people in the industry have shouted: Opportunity!

Indeed, as the report says, every era will have a new winner, and for many emerging market users and small and medium-sized enterprises, mobile Internet will be the preferred choice for the future. But compared with the higher popularity of foreign enterprises, the early start of the situation, China's small and medium-sized enterprises are still in the initial stage of information development, and even many enterprises based on internet marketing has just started, then how to seize the 3G and mobile internet opportunities, not after people, is a new test for these companies.

Mobile addressing to create a convenient platform

"The simple application of the Internet allows small and medium-sized enterprises to quickly enter and carry out the application", some experts so evaluated the current situation of the Internet, many foreign successful application experience also gave medieval enterprises a lot of reference. However, for mobile Internet, throughout the world has not formed a unified, mature application model, the development of various countries are different, so that our small and medium-sized enterprises have a sense of stones, a convenient enterprise can quickly start, Full use of mobile internet and mobile media advantage of the application model will become the prerequisite for China's internet outbreak.

November 10 this year, by the Ministry of Industry and Information Technology Institute of Telecommunications Information Address Service center hosted by the Chinese Enterprises in China (Beijing) Institute of Information Technologies, the "3G" 2009 Mobile internet Popularization Project (Beijing station) launch ceremony held in Beijing, The information address, an active service in the mobile internet sector in recent years, has once again attracted everyone's attention. At this meeting, Yang Zemin, dean of the Ministry of Telecommunications, has made clear that 3G has shown us a strong vitality, but how to make mobile users more convenient to intervene in the mobile Internet, better play the characteristics of mobile Internet, serving the national economy, now has become a promotion of the integration of the work of an important topic.

As one of the most important information address authorized registration organizations in the Ministry of Information Service Management Center, China Enterprise (Beijing) Information Technology Research Institute presented the participants with 12114 information addresses in the field of mobile Internet, mobile marketing and other convenient experience. Some experts believe that after years of development and application, mobile addressing this independent innovation has been fully tested and recognized the market, the Ministry of Industry and Telecommunications Research Institute of the series 3G China activities and the emergence of Chinese information names, for the central enterprise in the application of mobile Internet has taken a solid step.

Mobile Marketing brings new opportunities

According to the relevant data, small and medium-sized enterprises occupy 99.8% of the total number of enterprises in China, almost become the main body of our national economy. Under the influence of this economic crisis, many Chinese enterprises are deeply affected. They desperately need a differentiated marketing and competitive approach to survive and develop in this winter. In this respect, 3G and mobile Internet come at the right time.

In 2008, the mobile internet market size has reached 11.7 billion yuan, an increase of 54.5%. By September this year, mobile internet users had reached 192 million, a 62.7% increase from 08. 3G brings the advantage of network bandwidth and the abundant terminal supply, which provides a good opportunity for the development of mobile Internet, and gives birth to new economic growth mode and growth point. Some experts believe that, in the fierce market competition, using the 3G opportunity to quickly cut into mobile internet to carry out mobile marketing, with the help of information tools to overcome and get the sustainable development of enterprises, in the new round of enterprise competition to reduce operating costs and take the lead in profit, become domestic enterprises, especially small and medium-sized enterprises

For enterprise users, as the mobile Internet began to change people's lifestyles and consumption habits like the Internet, Enterprise marketing strategy must be adjusted, the use of information address such a unified approach to address not only easier for consumers to find themselves, but also more conducive to their own spread. and the lower threshold of mobile internet access will also make more and more mobile phone users willing to try to use mobile phone Internet, which will bring more traffic to the mobile Internet, thus forming a virtuous circle, as the current Internet.

Chinese enterprises related to China's leaders also said that through the advantages of the integration of resources, mobile Internet will become small and medium-sized enterprises out of the Red Sea to carry out mobile marketing the best choice, mobile internet popularization project will undoubtedly become the marketing revolution Booster, which for all people is a new test, but also created a new opportunity.