New Deal stresses good market access, consumers are encouraged but worry about implementation difficult

Recently, the State Administration for Industry and Commerce finally issued the "on the strengthening of network group buying management of the views" (hereinafter referred to as "group buying industry Management opinion") to standardize the network group buying market operation order, maintenance of network consumers and operators legitimate rights and interests. At this point, has been plagued by group buying sites "can not be", restricting the industry and commerce sector "can not be able to hold" the status of group buying industry is expected to be thoroughly improved, buy this "no mother of children" also finally someone to "claim".

New Deal stresses good market access

In the "group buying industry Management opinion" published by the State administration of industry and Commerce, the network group buying is defined as "means to collect a certain number of consumer groups through the Internet channel to buy the same goods or services at a lower discount." Although the "Quantity" and "discount" and other key factors are not clearly defined, but the national industry and commerce sector for the first time the clear description of the network group buying industry has a clearer direction, but also a standard for the market.

Industry sources pointed out that the state of the network group buying made a clear definition, some do not conform to the definition of online shopping behavior, it can not be summed up for the group, in addition to the publicity and other aspects of the consumer will have more clear guidelines, within the definition of group buying online shopping behavior should be strictly in accordance with the "Group Purchase industry management opinion" to carry out, Such a change will certainly affect the current market of online shopping and buying patterns.

It is worth noting that the "Group purchase industry management opinion" also stressed that "all over the network to the good market access clearance, audit within the jurisdiction of the main site group purchase," according to a group buying website responsible privately to the South Daily reporter, the General Administration of commerce and industry may be to buy the site to join the And the current domestic thousands of group buying site disorderly coexistence pattern may have a radical change.

Consumers are encouraged but worried about the difficulty of execution

As participants in the network group buying, but also for many years the victims of bad group buying behavior, the vast number of consumers learned that the state administration of Industry and Commerce issued the relevant management opinion, are generally recognized, Sina netizens "friends into" in the micro-blog said: "For non-compliance with laws and regulations, dishonest purchase site Our business administration should give a hard blow to consumers to create a harmonious environment for online shopping. "Netizens" nosy prairie wolves in Sina Weibo also for the General Administration of commerce and industry to applaud: "Hit well, now a lot of the banner of group buying rebates, in fact, consumers do not really get benefits!" Support Real group buying, fight fake fake! ”

Although there are a large number of advocates and welcome consumers, but there are some consumers of the state administration of industry and commerce, "Group buying industry management opinion" Implementation of the intensity of doubt, has been involved in group buying consumers Miss Chen in the South Daily reporter interviewed that the process involves many links, Partial Group purchase consumption evaluation is also more subjective, in the actual implementation of the effect has yet to be validated, "to complaints the highest gourmet group buy as an example, because consumers taste, hobbies and habits are different, and because food products also do not have a very specific good or bad measurement standards, consumers, The dispute between merchant and group buying website is still difficult to make clear. ”

Small group buying website unsustainable

The State Administration of industry and commerce of a paper notice, in group buying industry is stirred up thousands of waves, litters Group spokesman Yeung in the Nanfang daily interview that the State Administration of commerce in the formulation of relevant industry norms, the development of the industry is extremely advantageous. "The entire network buys the industry to have thousands of companies, although most of the top group purchase sites have been operating in a more standardized manner, but for some small group buying site, due to the irregular business and led to the society and consumers to the entire group buying industry has produced a bad impression, and the country's normative management is expected to bring better development of the industry. ”

Tan Chen, a spokesman for the United States, said that the State administration of Industry and commerce "Group buying industry management opinion" for the industry in the previous group buying site is not too much impact, "has been in the standardized management of the group buying site will not have any real impact, but also need to further understand the relevant details and requirements, as soon as possible to work together. It's good for the market as a whole. "Handle network related responsible person said handle network will as always, good faith management, pay attention to consumer rights and interests, and actively respond to the relevant national policies." According to the reporter understand, handle nets already in 11 cities nationwide opened "12315 Green channel", by this hope in the local Industry and Commerce Department supervision and guidance, faster and more efficient resolution of consumer disputes. As for the public comment on the network of the relevant person to "have not received the official draft document" for the absence of specific comments, but stressed that the public commented "has been complying with the relevant national laws and regulations, including the consumer protection law, to provide consumers with services." ”

In an interview, Nanfang Daily reporter found that group buying industry ranked the forefront of group buying site generally for the State administration of Industry and commerce "Group buying industry management opinion", but some small group buying site is rather pessimistic, a major group of local group buy the site responsible to the South Daily News reporter revealed that if the State administration of industry and commerce strictly enforced The content of "group buying industry management opinion", or the introduction of relevant access and audit mechanism, a large number of small group buying site will be "unsustainable", the person in charge said: "Originally pure online group purchase profit has been very limited, if the small group purchase site and large group of funds to buy the site to stand on a starting line to compete, Small group Buy website Affirmation "can't Go down". ”

Nanfang Daily reporter Dan