New design and development of the Sea Amoy website how to promote?

The sophomore has done Taobao Amoy (direct mail/Supermarket pharmacy purchasing), senior working time to do Internet Product Manager assistant. I hope my ideas can help you.

Say some of my views:

First of all, your current supply chain does not have any advantage: one is the agent actually has no advantage, now Taobao big shop, basically have the agent in the factory. Second, direct mail advantage is not big, now many sea Amoy site is a domestic bonded warehouse shipments, but also provide direct mail services (direct mail advantage is authentic credibility). You now with the general Taobao the difference between the purchase is actually more to do a website.

Recommendations：

1. Give the website a good name first

I first saw your website, the whole what "peach nets", the feeling is a cottage people honey Amoy nets, and the Web page UI is also like Honey Amoy. Look at you such a cottage site, or a. HK domain name, some small white users think it is counterfeiting sold fake it. Since I do the website, we must have a little personality, a good name brother.

2. Good positioning

Then you should think about what the main selling, mother and child? Beauty makeup? Luxury？ Or are they all sold?

I suggest that you specialize in one of the first stages of your current development. Jing Dong is to do 3C start, now sell everything; when the first is to do the book;

Let me give you an example, if you are mainly selling mother and child products. Then the target group is the young mother (20-35 years old), there are some people can not be ignored, is BB baby grandmother grandmother (45 years old-60 years old), and so on, now many BB are dependent on the grandmother generation care. So if you set the category you want to sell, do a market research on who will buy these and how to buy them. The buying habits of the target customers and the target customers determine the direction of your operations, so user research and market research are important. So how do you operate? Online forum posts, paid ads are available, but also according to the 45-60-year-old mother of older generation of the habit of doing a micro-letter public number, and even do offline DM magazine, leaflets and so on.

In short, the target customer's way of shopping determines your publicity, so be sure to understand your target customers.

3. Register A. COM/CN website

Why do you want to do the website? Instead of casually Taobao open a shop? Definitely want to be big and strong, right?

But carry the HK domain name into the mainland market ... Do you think it's possible to be bigger and stronger? The toes are made, and a lot of little white don't know. HK ends this web site. Registration of a COM/CN site SEO is very good.