New design Museo Font author interview

A standard font is a design-specific font designed to represent an enterprise name or brand. So the standard font design, including the Enterprise name standard Word and brand standard word design.

Standard font is one of the basic elements in Enterprise image recognition system, widely used, often associated with the logo, with a clear description of the enterprise or brand can be directly communicated to the audience, and visual, auditory synchronous transmission of information, strengthen the corporate image and brand appeal, the importance of its design and logo is of equal importance.
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The difference between a well-designed standard font and a common printed font is that, in addition to the appearance of a different shape, more importantly, it is based on the personality of the enterprise or brand design, the shape of the planning, thickness, the connection between the word and configuration, unified modeling, and so on, have made meticulous rigorous planning, compared to ordinary fonts more beautiful, more features.

In the implementation of corporate image strategy, many enterprises and brand names tend to identity, corporate name and logo unified font logo design, has formed a new trend. Enterprise name and logo unification, although only one design element, but has two kinds of function, achieves the visual and the hearing synchronous transmission information effect.

The 2008 web Design field, there is a new design of the font Museo quickly won the favor of many designers, and a leap into the myfonts.com 2008 10 year font list. The designer of the typeface, Jos Buivenga,webdesigner Depot, recently interviewed him about the design process of the typeface and its influence in the design field.

Can you talk about yourself?

I was born in 1965 and currently lives in Arnhem, Holland, and works as an art director at an advertising agency, working 4 days a week. My interest in designing fonts was 15 years ago, when I used my first Mac machine to play Quark Xpress, and I often wondered when I could use my own fonts to compose a text.

So my first font delicious surface, every Friday (and countless weekends), I concentrated on font design, each font design is a selfless process.

Jos Buivenga