New development of micro-marketing Network Marketing Training

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Since the 2011 micro-letter development, a short span of three years, the user volume of 400 million, micro-letter as a new network of communication, has quietly deep into the daily life of the public, but also gradually by various industries cited, "micro-era" has crept into our lives.

2013 is the "micro-credit year", micro-credit user growth rate of 379%, the male bully global market social media adoption rate and utilization rate.

Compared with traditional marketing, the new era of internet marketing changes in an endless stream, first network electric dealers to the traditional retail industry attack, and then brand line under the online interactive marketing under the hot hold; to now, with micro-bo and micro-letter marketing has become a major electric power after the website of another marketing platform.

Compared with traditional marketing, micro-credit transmission speed, high rate of attention to the advantages, can ensure the speed and accuracy of information dissemination. Can through this platform and the audience between the text, pictures, voice of all-round communication and interaction, do a good ' one-on-one ' communication way.

Micro-letter timeliness, interactivity, you can better achieve the promotion and interaction, through the scanning two-dimensional code chain wiring and offline. The impact of the micro-trust platform is increasingly showing its strong vitality and influence, and more and more audiences will be added to this fingertip social games.

In this respect, a senior network marketing lecturer at the College of Network Marketing, the University of Yili, points out that the micro-credit function is more about service and interaction than direct marketing. But to dialectically understand the role of this tool in practical use, sales is a kind of sale and brand, and ultimately to serve consumers.

and business owners use micro-letter to carry out network marketing, but also to clear their own characteristics, the characteristics of the service in front of the core users, to the sincere service to build trust, the interaction to win Word-of-mouth, expand brand influence, finally to achieve the real goal of network marketing: Improve sales.

Network marketing, especially the core of micro-marketing is still: real users, in a natural state, their favorite, stunning content to share/publish in their active social network, resulting in other friends natural interactive discussions or other reactions. Micro-marketing advocates through the "virtual" and "reality" interaction, the establishment of a research and development, products, channels, markets, brand communication, promotion, customer relations as one of the marketing network.

To the mobile Internet as the main communication platform, through a strategic, manageable, continuous line of online communication, to establish and transform, strengthen customer relations, realize customer Value "micro-marketing", as a low-cost, cost-effective marketing means, will undoubtedly play a more important role in network marketing this year.

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