New domain name proposal approved "personalized" internet or more open

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

June 20, Internet name and digital address allocation top agency ICANN, with 13:3 (one vote against, two abstentions), up to 80% approval rate through the new generic top-level domain (GTLD) program. The proposed open domain top-level domain is not limited to using the traditional top-level domains such as com/net/org. At the same time, the new plan is not to limit the domain name to English Latin characters, Japanese, Korean and Chinese and other non-Latin English countries will be able to launch their own according to the needs of the national language standards. The proposal is scheduled to receive new top-level applications from January 12, 2012 and is expected to be approved before the end of 2012. Shanghai website Construction Company Pilotage Technology language: In the near future, because of the domain name form release, the Internet will be more personalized and more open.

As the ICANN executive director Rod Beckstrom, the Internet domain Name System is opening up, and the personalized internet will begin a new era. First, the Domain name form of open, will attract many large enterprises sought after, and in fact Hewlett-Packard Company has submitted applications. HP-terminated domain top-level domain. The opening meeting of the domain name has also attracted the participation of Facebook, HP, Nokia, Google and many other internationally renowned brands. Predictably, the future of the Internet must be wonderful, such as. hp/. G. FB Similar personalized domain name is also inevitable, which will undoubtedly be a good thing for corporate brand recognition. Imagine, after a few years, we will also be registered for the good domain name and the burn? Will it still be confusing to COM or cn or com.cn?

Not only does the top-level domain form open, the new proposal also involves the opening of the Domain name language form. Domain name from now on will completely farewell English alphabet Shong pattern, in the near future, we can not only see lenovo.com or Computer.lenovo domain name, can even see "computer. Lenovo" such domain name. This will undoubtedly greatly facilitate the non-English-speaking country netizens domain name addressing, and corporate brand promotion. It's just that the internet is becoming more and more stringent, and when that day can come is a problem. Moreover, the Internet's top-level domain diversification, openness will have a process, its high cost is not every enterprise can afford. The domain name personalization, perhaps only is the big Enterprise big organization's privilege.

More open personalized domain name era, the traditional domain name design, such as commercial domain name COM will be more challenges? The answer is yes, a variety of domain name suffix, will undoubtedly give netizens more choice. such as China million net, new network, 35 Internet domain name registrars, as long as the country's policy and legal permission, can go to ICANN to apply for independent top-level domain, so it is bound to bring a lot of impact on the traditional domain Name System. But a diverse domain Name system is not enough to shake the dominance of the traditional domain name, as now a wide range of domain names, like COM is the enterprise and business registration preferred. User habits, not to be able to change, Microsoft's success is to allow users to develop the habit of using their products. Perhaps this is why Kingsoft's WPS is so high in the user's habit of imitating MS Office.

Domain name diversity brings not only cheers and joy, but also bring some helplessness and bitterness. For large enterprises, the domain name personalization will be the icing on the cake, because large enterprises do not care about costs. But it may not be a good thing for SMEs. And do not say that the high cost of personalized top-level domain, is now a variety of domain names, a set of dozens of of hundreds of domain names down has become the burden of small and medium-sized enterprises, not to mention the top-level domain open, domain name types will be more complex? With the advent of the era of domain name diversification, The trademark protection of enterprise Domain name will be an unavoidable problem. At the same time, the advantages of large enterprises or will be small companies disadvantage, itself in the weak small and medium-sized enterprises, growth environment and development situation may be more serious.

Coincidentally, the domain Name System to release the Eve, the domestic two big internet giants 360 odd tigers and QQ Tencent, has extremely high profile announced completely open. The Open fund investment of hundreds of millions of, tens of billions of, and the opening of the whole platform system of two companies are enough to show their determination and courage. However, this is only a quiet beginning, individuality, openness is bound to be the trend of Internet development. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that the advent of the Internet Open era will bring more opportunities, but with the opportunity to pass as there are considerable challenges and risks. The open Internet is not to converge, but to another aspect: the Harmony highlights individuality, the unification contains the publicity.