New e-commerce network marketing in asymmetric information market

In the Thursday, I went to visit a new E-commerce enterprise with potential--Lanmiu underwear (www.lamiu.com), with the arrangement and matchmaking of my colleagues--the Shing of the Lanmiu underwear, because we had an argument about a year ago when PPG was in the hot house. The new e-commerce will move from the upper body to the lower half-the exact words of the VP, will also be from the body to the close--this is my answer to Zhi, Shing is a few years ago in the boutique learning network and our billion-MA billion started a CPA business cooperation, so we are very familiar with each other. After simple greetings, we will directly into the emerging e-commerce how to do a good job in the network marketing theme.

Lanmiu is in the 20 million capital level angel Investment support background, this year in addition to perfect supply chain integration and website construction, Shing input energy most certainly or try different forms and different network media advertising input-output ratio and match degree, Of course, this will also be similar to the e-commerce effect such as Yi Ma integrated Marketing services company to carry out different levels of cooperation.

Shing has many years of experience in Network marketing, is a real network marketing experts, Lanmiu team can have such a network marketing experts when it is a blessing, I think other has been revealed and not revealed by the emerging E-commerce enterprises in the vast majority of the team is not aware of network marketing members. But even Shing, an online marketing expert, has had two surprises and no understanding of the impact of our E-commerce Network marketing:

1 Lanmiu once launched search marketing Services (SEM) by a team of people from the Dragon extension to launch search engine keyword ads, input-output ratio effect is not ideal, even than the portal advertising input and output than the effect is poor, so at present is not willing to launch search engine keyword advertising phase. I said to Shing, E-M SEM team professional Services when (integrated), red children (mother and Child), Giemu (jewelry), le bee (makeup), car fun (automotive supplies) and new eggs (digital) for more than a year, has never occurred in search engine input and output than the portal ads worse. I play for example, as a commitment to search keyword optimization of the SEM service is a similar to the stock market of professional financial services, trading stocks in fact, everyone will, but only really can run to win the professional body of the market is worthy of trust to entrust its money.

Site Review – Emerging E-commerce enterprises due to the VANCL financing of the market strategy of big brands misled at present too fascinated by the portal ads, and on the portal product-effect advertising + Search Marketing sem+ Long tail effect of the alliance and other means of effective integration (see the site earlier blog: The economic crisis under the network advertisers more need to follow the original idea of the marketing effect) but little knowledge, Even the market is rumored to provide Internet marketing services to VANCL advertising companies publicly say ROI (put advertising costs: Get the order revenue) can do 1:1 is the current emerging E-commerce enterprises can only strive to achieve the market goals, the professional company's "expertise" strategy to recommend, Land seriously questioned: this is not obvious to the emerging e-commerce companies to burn money losses? Roi=1:1, at least lose the direct purchase costs, operating costs, labor costs AH! Ask, those who did not get the VC or in the current financing market situation is hopeless to get wind investment in the emerging E-commerce enterprises have a few dare so play, dare to play so only to finish!

2 in the conversation with Shing, we million Ma stationed in East China, Shanghai, the chief representative of the knife students accidentally inserted a question: "We have to DHC with the past orders can be more efficient to achieve more than 90% (order efficiency is the user under the site of the 100 orders at the end of the number will be distribution and collection of success, or even less return order quantity, This index is the Electronic Business enterprise operation is good mark, Lanmiu can do how much? "Didn't think of this any mature e-commerce enterprises as the assessment of the overall operational health of E-COMMERCE data indicators actually got Shing very surprised answer asked:" What do you do? " "(meaning, how do you ask such a close question, we are discussing the ROI of advertising, order efficiency and what we have relations, I hastened to Yuanchang said:" This order is the efficiency of mature e-commerce considerations, emerging E-commerce is still in the market import period, so do not need to consider this. " "If I don't smooth, I'm worried about knives. The most familiar with the mature e-commerce more similar to the new customer ratio, return ratio, two times the user ratio, VIP user loyalty, etc. will be asked out.

Land Review – The last surprise reflects the asymmetric information on the understanding and mastery of emerging e-business in a broader and more effective network marketing tool, this surprise is more reflected in the new e-commerce in a more far-reaching and more core E-commerce fine operation and service of the degree of concern and depth is relatively weak, Emerging E-commerce in the front-end marketing breadth of information asymmetry can also be effectively resolved through cooperation with the billion, but the depth of information asymmetry in the back-end operation only through time and team growth to build. The new E-commerce road is not all the way calm!

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