New Egg NET will be introduced to stimulate new market

In the face of the local electric dealer brand more lively propaganda appears quite calm old foreign brand new egg nets, stimulate the market is about to be resorted to.

Mike Chou, president of China New Egg Network, Zhou Zhaowu in an interview with our correspondent 3C Digital category has always been the core of the company's development, the future category expansion is based on this direction, more will be more hard product line development (such as automotive supplies, audio-visual equipment, photographic equipment, etc.).

"The company plans to reduce the existing 3C digital six or seven, which may only account for 20%-30% of the company's sales in the future." This category will no longer be the company's flagship. In the maintenance of existing sales under the premise of those features not bright enough to make up. Zhou Zhaowu admits. "At present, many of the domestic electric platform in the 3C category of sales ' seek wide ' rather than ' deep ', as long as other products are sold to sell, the user and business interaction between the only price comparison, the relationship between the level is too shallow. ”

Get through the new eggs worldwide sales network, cross-platform product import sales will be the second half of this year began the new egg China launched a sales model transformation. At present, the new eggs in the United States, Canada, China, Taiwan to set up a website, the 2013 layout will be extended to Southeast Asia and Mexico and other five or six countries, these market product sales network linkage is the key.

As the demand is stable and vigorous, the rapid replacement of a large category, 3C Digital domain enthusiasts are currently in pursuit of new overseas products are mostly "sea Amoy" This gray operation mode, in the legal supervision, product quality and many other aspects of considerable uncertainty. And will this kind of commodity through the formal channel import to the domestic, and provides the complete pre-sale Post-sale service has been regarded as the electric business industry has not been completely digs the blue ocean.

Similar to the Beijing-east and other local enterprises have set up a site overseas, hoping to carry out the work of digital imports, but the relative lack of foreign resources constraints also make this project has been slow to effectively advance. This opportunity, the United States headquarters has millions SKU (inventory unit) of the new eggs have been coveted for a long time, is expected to run in July this year, August will be formally launched on a large scale.

"This will be one of the key points in the development of China's new egg network in the next few years. In addition to smartphones and other products at home and abroad, the difference between the standard, other such as PC, digital cameras and other products import clearance is almost no big problem. Compared to the sea Amoy, such a formal approach has a perfect after-sales service, but also gave consumers a new choice. "Zhou Zhaowu pointed out," this kind of high-end import business, making the original digital products of the thin gross margin of this turned over several times, but also give new eggs China a unique competitive advantage. ”

Zhou Zhaowu stressed that in addition to the bargain beyond the affirmation there are other modes of competition, the domestic consumer of electricity business has been obvious. Price war is often the enemy 1000, since the loss of 800. Many companies claiming to be the forefront of the industry are still far from the profit, and the new eggs have been solid money, annual sales in 2 billion or 3 billion yuan, and maintain a 20%-30% annual stable growth.