"New electric Business Times" the traditional enterprises began to rational consumer electricity business

With the rapid development of e-commerce, more and more traditional enterprises to enter the field of E-commerce, some of them downwind, but also some halberd, experience and lessons so that more traditional enterprises began to rational consumer electricity.

Last year, an industry insider said: "In the eyes of many traditional enterprises, the establishment of a website can be called into the electricity business, and later found their own technology, experience, talent and other aspects of the problem, began to choose professional service providers, that all rely on others can make money, these are the traditional enterprises to enter the electric business misunderstanding. "Can imagine, with such an idea of the enterprise, its E-commerce road is bound to be full of setbacks."

Now more traditional enterprises began to seriously examine their own situation, the rational planning of E-commerce strategy and select partners.

More and more enterprises realize that traditional enterprises and e-commerce relatively pure internet companies, traditional enterprises in the development of E-commerce has a great advantage. Traditional enterprises have his own traditional business, the application of E-commerce only for his traditional enterprises to bring more extensive advertising effect, a certain network orders, increase business opportunities, reduce procurement, sales and other aspects of the cost, accelerate the capital turnover, and eventually into the real network sales and services. This is in line with some of the industry's point of view: "Online business and the close integration of offline business, the advantage of the use of e-commerce conditions for the traditional offline industry production and sales services, this is the traditional enterprises to enter the right path of the electrical business." ”

As a traditional electric appliance sales enterprise, Suning and Gome (Micro Bo) have successfully used their own advantages, targeted e-commerce activities and achieved great success. 2009, Suning Appliance Online Mall "Suning easy to buy" online, followed by Suning easy to buy, Gome in 2010 through the acquisition of Bowser network into the field of electrical business. Combined with the advantages of traditional physical stores, suning, Gome's transformation has been a great success. 2011, according to the release of the report, Suning sales nearly 5.9 billion yuan, among the independent sales of Enterprises 2nd, Gome Bowser net annual sales of nearly 2.2 billion yuan.

And for some small and medium-sized traditional enterprises, take not from the building mall or the acquisition of mature Web site such a big, then more need to work with professional e-commerce service providers to assist themselves to carry out e-commerce business.

As a leading E-commerce platform service provider, in search of traditional enterprises have a clear understanding of the field, and put forward a traditional enterprise leading E-commerce "New Era" view. To this end, the search has been committed to helping traditional enterprises to better integrate into the electrical business, complete the transformation of the electrical business. At present, the search has helped more than 8,000 enterprises to establish a vertical electric business site, and the use of their own rich experience in the transformation of electric dealers and many industries to operate the network operators to assist these enterprises to operate their own e-commerce business. According to the relevant people in search, in this process, the search also noted the traditional enterprise's understanding of e-commerce changes. Enterprises are no longer only concerned with E-commerce can bring to their own how much direct benefits, but more to think about their own business and advantages of E-commerce through this platform to better play its role, so that the overall business of enterprises to achieve greater development.

With the acceleration of the process of electronic commerce and the advent of the "new era of electric power", traditional enterprises are becoming the main force of electronic commerce gradually. As the relevant people said: "More and more traditional enterprises began to rational consumer electricity, so that their electric business in E-commerce service providers to enter the smooth road." ”