New generation of Electric business website: The origin is very special family decided to play

If you die, you will live. In the 2012, behind the wave of electricity dealers, there is still the birth and growth of new electric dealers. Despite the difficult existence of the electric business circle, many forces still covet the territory. Express, finance, insurance, electronic technology, state-owned enterprises, traditional brands, as well as a wave of entrepreneurs, but also continue to pour into the electric business industry, the emergence of new electric power website and model.

It is noteworthy that these electrical dealers from the "11", young and concerned. The reason why attention, mostly because of two factors, birth special, play special.

Good and financial business, pay Bo Hui, bao Net, Community 001, branch through the core city, enjoy shopping Network, love to buy network super, Huihui network ... This is quite unusual background, but it sounds strange to the electric business website, in the 2012, the electricity business turn, is it a flash in the pan or to create a precedent?

Financial forces--good business and exchange

Just as the issuing bank, CCB and the bank do not meet their role in the field of electrical business. Both in June this year and September launched the electric business platform "good business" and "pay the exchange."

CCB's "good and financial business" is divided into business mall, personal shopping mall, Room E through the three major business, business-to-business, the mode of a winner. The "cross-exchange" of the bank is divided into the commodity pavilion, the collection and payment hall, the Enterprise Pavilion and the four-block business of the financial Pavilion, which also integrates business-to-business and Business-to-consumer models.

In fact, before the two banks to enter the electricity business, CMB, Societe Generale, Minsheng Bank, such as early has opened the online mall, the General Electric dealers can sell goods, the Bank of the Electric Company. However, in the field of sword and sword, banks, even if more money, it is difficult to shake the gradually formed industry pattern.

It is reported that most of the bank's platform traffic is scarce, rely on internal staff to join. It is not so much a web shopping platform as an employee supermarket. Of course, in the business-to-business sector, there is still a lot of room for the imagination of the bank-SME lending support is still a bank to attract businesses to the killer.

Courier--Shun Fung optimization, love to buy a network of super

The banks are not willing to pay, the courier is not willing to carry boxes. Shun Fong and Shentong Express respectively in June this year and July opened a business platform "Shun Fung optimization" and "Love to buy the network super." The same as the Logistics Corps of new electric dealers, Shun Fong and love to buy a network has a lot of similarities:

First of all, both have chosen to take care of the consumer's mouth, mainly food management, such as Shun Fung preferred to do fresh food electric business, love to buy a network of super positioning for snack-type Ultra;

Second, both are first cut from the local market, Shun Fung-yun only to do Beijing, love to buy the net is only to do Zhejiang;

In addition, both will borrow enterprise logistics resources, reduce logistics costs. Shun Fung Optimization In addition to fresh products need to create a new cold chain distribution system, the main distribution still relies on its original express business network. Love to buy the network super although built warehouses, but the logistics and part of the transfer station is shared with Shentong.

However, from the beginning of the line, two express the electric business road accompanied with the query. Shun Fung preferred fresh food, warehousing and logistics has a very high demand, high cost. And to Shen Tong, there are people in the industry questioned that it even express delivery industry did not do a good job, to enter the electricity business is no hope. Recently, billion Bang power network found that love to buy a network of super home has been more than 10 consecutive days can not open. A person familiar with the matter said, love buys the net to exceed already in September by Shentong aspect closes, survived only two months. Not the first to die, this to the electric business industry Logistics Army, is undoubtedly blow.

Insurance NET, Pacific Insurance Online Mall

The insurance industry as a distributor is no novelty. This year the new birth is mainly January 1 on the line of "security net", as well as the August on-line "Pacific Insurance Online Mall."

Previously, Taiping Insurance, China Life, China Ping ' an and other insurance groups have launched the electric business platform, are mainly selling their own insurance. Pan-China Insurance Services Group's "security Net" is similar to the insurance supermarket, consumers can choose a number of insurance products.

Another obvious trend for insurers is mobility. The insurance salesman's handheld mobile terminal (cell phone or tablet) is becoming a trend for customers to demonstrate. For customers who have purchase intention, can also fill in the information directly, complete the application for insurance, information audit, credit card payment.

It enterprise----------------------------------------------NET, Huihui It is reported that as early as in 2008, the God Code has launched a network of electrical dealers, main it, communications, consumer electronics and other products, to take the user first in the online order, after the dealer shop delivery transactions. August 27, 2012, the brand new network official online, domain name has also been changed, the product line significantly increased, main electronic products, luxury goods, global products and other products.

By the foreign-owned branch of the group has also been in the second half of 2011 to kill the electricity business, the main business is business-to-business E-commerce website branch through the core city. The site is mainly based on the company's suppliers of resources, small and medium-sized electronic manufacturing enterprises (including automotive, home appliances, communications and other fields) sales of electronic components.

Compared with the above two companies, network Tech NetEase is mainly through the use of its own media genes, to guide the form of the electric business. September 2012, NetEase's Benefits online line. The website integrates NetEase already have Youdao shopping search, NetEase return, Youdao shopping assistant and so on net buys a kind of service, its main function includes search the price comparison, return present and shopping guide and so on.

Traditional consumer brand military--ooh Dear, ZARA

There are few successful examples of brand-building channels, but this does not hinder the launch of Ooh Dear and Zara's official mall. Ooh Dear is the diamond investment jewelry brand, and the founder of Heng Shun Diamond Organization for the industry well-known "diamond King old Five" Houlin. Ooh Dear in September 2012 officially online mall, positioning "light luxury" to sell Oohdear brand and personalized custom jewelry gifts.

Coincidentally, clothing brand Zara almost with Ooh dear at the same time online shopping mall. The Spanish-pedigree clothing brand is characterised by a matching sales channel. The shop does not have the individual clothing the display, the customer mainly chooses a certain one to purchase from the model display clothing.

In addition, Zara, as always, maintain a fast fashion style, not only online products under the same price, offline entity stores will also act as their own online purchase of the Point and service center.