New generic top-level domain application starts next month assessment fee 185,000 USD

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December 8 Morning News, ICANN (Internet name and digital distribution Agency) President and CEO Rode Beckstrong in Beijing today, the third general top-level domain name (gTLD) application to start next month. Prior to the gTLD only. com and so on 24, open the application after the enterprise will be able to have a wide range of top-level domain names, the application requires 185,000 U.S. dollars to assess costs.

Previously, ICANN accepted GTLD applications only two times in 2000 and 2004, up to the current top Internet domain names including. com,. NET,. org, etc. 24. In June this year, ICANN decided to open the application for the new generic top-level domain, which is also seen as a further diversification and personalization of domain names.

According to the above rules, sport, food and even the company name will emerge.

Applications for the new gtld will open on January 12 for a period of three months. The application for gTLD will not be approved on the basis of country/region name and geographical name. According to the rules, any organization can submit a new generic top-level domain application, but need to pay 185,000 of dollars in the assessment fee, in some cases of withdrawal, can be refunded.

ICANN was established in 1998 to coordinate the unique identification of the global Internet. According to the official introduction, ICANN is a non-profit public organization. ICANN says the new gtld will promote innovation and competition and provide users with more choices, especially for non-English domain names. The new domain name is 3 characters to 63 characters long, and supports languages such as Chinese, Arabic, and so on.

However, this initiative has also sparked concern about the proliferation of gtld, but it will also bring new challenges to the brand protection of enterprises.

In addition, Beckstrong announced today the appointment of CNNIC (China Internet Network Information Center) Deputy Director and Chief engineer of the Chinese Academy of Sciences Xiaodong, vice President of ICANN, responsible for Asia affairs. Beckstrong called the appointment "important for the development of the Internet in ICANN, China and the region as a whole". (Menghong)