New hardware overseas to raise the bottom: 210,000 dollars is only qualified line

Bits of cents recently made a statistical analysis of the ecology of intelligent hardware, releasing some of the interesting data and phenomena they observed. Judging from the statistics, one project is barely qualified to raise 210,000 dollars, and if you want to raise more money, think about how to win the hearts of game enthusiasts.

Bits of cents selected 443 hardware projects that successfully raised more than $100,000 on Kickstarter and Indiegogo, divided 443 into 12 broad categories, and subdivided the 12 categories into 26 subcategories as shown in the following figure. A series of statistical analysis was carried out.

1, Kickstarter and Indiegogo to raise the top of the fight

Mention of the public, it is difficult not to mention Kickstarter and Indiegogo the top of the fight. Judging from the 443 smart hardware projects of this statistic, the Kickstarter project fundraising performance can be slightly better than Indiegogo. 443 hardware projects, a total of 187.5 million dollars, the average fund-raising for 420,000 dollars per project. From the analysis of the data, the majority of these projects from Kickstarter (accounted for the 83%), the proportion of Indiegogo is only 17%. Judging from the average amount of money raised, Kickstarter is 40% higher than Indigogo.

2, the Smart hardware public competition white-hot

Home 3D printer, smart audio equipment, hand wrist wearable equipment, development tools, these areas of competition is extremely fierce. Although these subcategories are not small in amount, household 3D printer and hand wrist wearable equipment the amount of fund-raising for two subcategories accounted for 27% of total fundraising, but there were more than 30 projects, including 47 home 3D printers, 39 smart Audio Devices, There are 34 items of wearable equipment in hand wrist, 31 development tools projects.

3, the most enthusiastic gamers

Gamers are more willing to pay for their favorite products. A total of 15 games, the total fund-raising more than 15 million U.S. dollars, the average fund-raising amount of more than 1 million, half of the project fund-raising more than 2.38 million, of which Ouya raised 8.6 million U.S. dollars, Oculus VR raised 2.4 million U.S. dollars, Virtuix Omni raised 1.1 million dollars. Another interesting point is that all 15 projects are from Kickstarter.

4, anti-market and the line of medical equipment and children's products

The market for health care, children's and child markets has been a positive one, but it is strange that these two projects in the public chip performance in general. Medical devices are not allowed on the Kickstarter, so the only 5 medical items are all from Indiegogo.

There are 18 smart hardware for children, a total of 540,000 dollars in fundraising, and most of the fundraising is under 200,000 dollars (the research project has a median of 210,000), the authors say, probably because the problem with child-type projects is the difficulty of establishing viable business models. There is a big difference between the project's supporters and the investor's view of the product.

5, intelligent hardware to raise the phenomenon of long tail

After browsing the fundraising amounts for 443 items, you will find that the long tail of smart hardware fundraising is also evident. More than 1 million of the projects, only 37, but these 37 projects fund-raising more than the total amount of 43%. The remaining 368 projects accounted for only 57% of the fund-raising, with an average of less than 300,000 dollars per project.