New Idea of informatica layout of domestic market under large data wave

"The biggest benefit of large data to the entire enterprise is to reduce costs and achieve innovation." The entire industry model today will be subverted by the arrival of the big data age. ”

In today's data explosion era, whether it is new data or existing data, are the great wealth of enterprises, and brought unprecedented business opportunities. But only the effective application and management of enterprise data can achieve the maximum return on data investment. For most enterprise CIOs, leveraging large data management techniques can help them gain competitive advantage, and as technology continues to evolve large numbers are being paid attention to by CIOs.

From the market level, the rise of large data age, to many enterprises brought opportunities, challenges, but also to provide enterprises with new market growth space, more and more enterprises began to layout large data market. Informatica Executive vice president and chief Marketing officer Margaret Breya and Informatica Greater China Region general manager Wang Jie recently on the Big Data era market field unique views, Informatica's ideas and products, as well as the future of large data market layout of a profound interpretation.

Market-driven layout

Margaret Breya first from the entire software market perspective of the overall analysis of the current situation, Margaret Breya pointed out that the 2013 global software market size reached 300 billion U.S. dollars, mainly includes two aspects: first, the Application software field; second, infrastructure. The infrastructure market accounts for 170 billion, while the application software market accounts for 130 billion, and in these two areas the infrastructure market is larger than the application software market. The fastest growing in infrastructure is both data integration (DI) and data Governance (DQ), not traditional virtualization and security.

The demand for DI and DQ software, with the latest functionality, continues to increase as the domestic economy is increasingly globalized, predicting that domestic demand for these products will grow by 20% per cent over the next few years, twice times the world average.

Informatica Executive vice president and chief Marketing officer Margaret Breya

New idea of layout market under large data tide

In view of the development prospect of large data market, Infomatica, general manager of China Wang, described in detail the changes in large data markets over the past year, and he believes that China is a large and natural data country that has reached very high levels in the past year for large data markets, Today in the domestic market more and more industry customers began to focus on large data, focus on data governance. Big Data brings great opportunities to Infomatica:

First, from the perspective of development strategy, Infomatica from entering the domestic market and other enterprises, the first experience of the basic stage, in this phase of the development process depends on sales personnel, technical personnel, services to the data governance enterprises.

Second, in the advent of a large data wave, Infomatica in the domestic business has entered the second phase. The advent of large data has brought great changes to Infomatica, such as the market leader in the past and today Infomatica is being pushed into the industry leadership position.

The next Infomatica will focus on industry coverage and partner Alliance efforts to address the opportunities that Infomatica brings to the big data wave.

First, industry coverage

Take the traditional telecommunication domain as an example, the exchange quantity of a domestic telecommunication service provider is 16 times times of that of a foreign telecommunication service provider, but the sales of the domestic telecom services provider are less than three times times that of the foreign telecom providers, which brings the very big opportunity and the growth space for the domestic enterprises. In addition to the telecommunications industry, Infomatica in the financial, medical, energy and other industries large data applications have a very good performance.

Wang Shenjie pointed out that the biggest advantage of large data to the entire enterprise is to reduce costs and achieve innovation. The entire industry model today will be subverted by the arrival of the big data age.

Infomatica, general manager of China Wang Jay

Second, partner alliances

Throughout the past, there is no domestic enterprises to do their own market, but with a lot of domestic partners, to serve customers. Partners are not only embodied in the professional, more research and development, sales of the elite, need to cooperate with them, by the partners of the solution can be a good combination with Infomatica and the fastest speed to provide domestic enterprise customers, this is an important strategy.

In the past few months, Informatica has been working on this, "at present, the top partners with industry integrators have 10 have signed strategic cooperation." At the same time in terms of products, Informatica products have been able to cover more than 80% of the large data requirements of the function,

Margaret Breya to the network reporter revealed that informatica is about to launch a virtual data machine (vdm,virtual data Machine) products, it will serve as an important part of the Informatica platform, To help users of different industries to quickly implement large data applications in any scenario, and to increase productivity by at least 5 times times.