New ideas on the conversion rate of online shop

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Sword God teacher, as always, and you exchange some of the views on the operation of the shop, the last time to share with you about the micro-blog marketing ideas, today, we are more concerned about the conversion rate of the shop to talk about how to profit the problem.

At the beginning of the 08 year, the Sword God Teacher has been on the shop data is quite obsessed, before the business of the façade, every day, such as customers to the door, can only roughly know what time of the day when customers more, when less, since the contact with Taobao store, found that the data can see each individual browsing the whereabouts of the store, And very convenient for me to optimize the shop, so in improving the conversion rate on the accumulation of some of their own views, first of all, we look at such a principle:

Sales = flow x conversion rate X guest Unit Price

This principle reveals the profit rule of Taobao shop, it is from Taobao open shop involved in the promotion, performance appraisal, post information, operation planning and many other aspects of refining out, so as long as you are the shopkeeper Taobao shop, you have to work for these indicators.

So from the above principle, when the flow and customer unit price in the same situation, the conversion rate determines the final turnover of the store, conversion rate, most people simply understand him, when 100 people to your shop to browse, and ultimately because your page let how many people place orders, In fact, the conversion rate covers many of the links we've just mentioned, for example, customer service consulting conversion rate, turnover rate, and so on, each process means that we need to optimize a certain part of the place, then through these real data analysis, can be more accurate online shop more systematic optimization, Then the sword God teacher specifically said the specific optimization method:

The first step: the conversion rate of shop display

We often do some advertising, and on Taobao to do some pay show, on a large level, the show does not mean that the click, no click also means no traffic, so how to show, how to get clicks, we need to make adjustments in the following areas, such as search rankings, title attraction, main figure quality, price advantage, Recent turnover, promotional activities, the state of love, treasure location, shop type, shopping security. In fact, when you see these metrics, you'll find that the content is actually all the information that customers can see on the Taobao page.

Main optimization Ideas:

1, optimize the title of the baby, keep the title attribute and customer keyword relevance, operation hot words to improve the possibility of the baby Bay search.

2, imitate the big seller's picture effect, enhance the buyer user experience

3, compare the price of peer sellers, choose a moderate price

4, increase shop online time, enrich the consumer protection system

The second step: the conversion rate of shop browsing

This step is the buyer into the store, according to the information provided in the store, access to the next single core thinking, Customers buy the way will generally be determined in the initiative under the single and customer service consulting. So this part of the index transformation and the quality of the page, and customer service reception level has a close relationship. So we're basically going to optimize the following areas, shop home page layout design, classification pages to meet customer needs, promotional activities are attractive, product master image quality, baby sales records, as well as customer after the purchase of the evaluation, store rating, of course, and baby payment methods will also be linked, in addition, and the entire page browsing speed and the baby description of the editorial related to the last point is the reception level of customer service

Main optimization Ideas:

1, imitate the big seller shop template, the design belongs to own template

2, good customer service, get a better rating

3, open the credit card or the payment method of goods to pay, increase the possibility of shopping

4, reduce picture capacity, optimize the description of the baby template, here provide a template for everyone to use: 1, baby brand introduction; 2, focus map, 3, target customer group design-who pays? 4, Scene map, 5, Product details, 6, why purchase, 7, why purchase, 8, the same type of commodity prices and value comparison; 9, customer evaluation, third party evaluation, 10, the sense of ownership after the molding, 11, to give the money to buy reasons, 12 shopping instructions, 13 associated with the recommended product map.

5, Customer service system training, optimization of the words, as well as product knowledge must be familiar with the professional.

Step three: Conversion rate of customer payment

Many customers through the above steps are ultimately payment, and some in the thinking after a period of time, but also choose a refund, of course, some hesitate, some forget to pay and so on. This piece of optimization measures, mainly in the inventory, as well as reminders payment, customer service to do the relevant work, you can improve the indicators of this aspect.

Through the above three aspects of the train of thought, the sword God teacher finally on my personal usually through the data analysis process, for everyone to share briefly.

1, through the past experience to determine the activities of our sales target

2, analysis of each of our activities involved in those data, which indicators will affect our final sales, once determined after the optimization.

3, according to the results of our optimization, and then to reasonable arrangement of various marketing activities of the shop to achieve the best results.

The Sword God teacher shares here today, some specific methods I am still in the comb, today mainly on the data of marketing ideas to do some simple sharing, I hope we have time, you can combine the actual situation of their own shops, on the corresponding indicators to do some optimization to improve the overall transformation of the shop effect, then only then, You can go farther in the electric business.

This article originates from Chuma Education, http://www.alibabawh.com A5, reprint please indicate the source.