New internet trend--p2p and O2O brand market domain name battle

Domain Name City (domain.cn) October 23 News, in Peer-to-peer, O2O and other Internet brand battlefield, the platform in the product of the hero at the same time, also use the basic brand name as a breakthrough window to promote their own brands. The Battle of domain names is open at this time.

O2O Market Domain name War

Hungry: Japanese order broken million creative domain name has a future

Started around Shanghai Jiaotong University, in 2009 officially on the line of hungry, is currently one of the largest catering O2O platform, is currently the fastest-growing one of the delivery platform, especially in the last six months, the number of daily orders from more than 100,000 single turned 10 times times, to 1 million single, The coverage of cities soared from 12 to nearly 200, with mobile-trading accounts rising from 30% to 70%. The explosive growth is amazing.

And hungry? In the domain name choice is also quite creative, although it is not the mainstream suffix. Me, but the whole domain name ele.me just can be understood as "hungry Mody" all spell. According to Alexa query, ele.me domain name daily average of ip[week] is 420000, daily average of pv[week mean] up to 2100000. Although play is the creative domain name, but hungry is also for brand domain name, quietly protect the whole eleme.cn and eleme.com.cn.

Amoy Point: Taobao cover the takeaway platform, occasion Taobao brand name

Last December, Taobao enabled the two-level domain name dd.taobao.com. Officially launched a mobile catering service platform Amoy Point, this is considered to be Alibaba into the o2o of the determination to enter, by Ali CEO Lu personally, much of the attention of Ali up and down. Of course, "the tree under the good shade", there are Taobao cover Amoy point, naturally very soon by a lot of the support of catering business, Taobao User's favor, rapid development and expansion.

In addition to the above outside the selling site, point me dianwoba.com, easy to Amoy etaoshi.com, 123 take-away net 123wmw.com, Line 0 line line0.com sell the website also in order to be able to rob every bit of cake as much as possible, resorted to all the tricks. and small series just look at the leaflet on a variety of "full x minus X", "under the single Stand Minus X" slogan, can not help feeling the competition of the foreign selling site white-hot and burning money madness.

At the same time in another battlefield, the domain name battle is also a strong force.

The Battle of Peer-to-peer domain names

Phonetic Domain Popular

E-commerce in the domestic Internet market, in order to find a place, in addition to their own strength and strong, well versed in the psychology of netizens also appear very important. In order to adapt to the user input habit, more and more terminals choose phonetic domain name as its official website. Everyone loan is in 2010 on the line of Peer-to-peer credit loan platform, enabling domain name renrendai.com, its business scale of more than 100% per annum climbed, won the 130 million dollar a round of financing.

This class enables phonetic domain name online peer-to-peer network loan platform also has micro-credit network (weidai.com.cn), point melting Net (dianrong.com), cast which network (touna.cn), Fun Money (quqian.com), Baidu "Help Lend" ( bangbang.baidu.com).

Creative domain name a step closer

In addition to the phonetic domain name, some terminals in the country are also particularly fond of creative domain names. In the near future won the Royal joint capital million dollar a round of financing of the day, the opening is the combination of domain name p2peye.com, "Peer-to-peer" + Eye English "eye" combination, a great Belittlin China Peer-to-peer Network loan market ambition. Use this kind of domain name terminal also has 91 finance (91jinrong.com), loves the Money Help (iqianbang.com), 360 melts (rong360.com) and so on.

But I have to say that some domain name is really creative, but it is not impressive, and even easy to confuse, which is a bit too much. For example, silver Customer network domain name yinker.com, in fact, "Yinke" has been very good, more than a "R", it is inevitable that a little superfluous feeling. This kind of domain name also has pats the credit ppdai.com, the building block box jimubox.com, the advantageous net yooli.com and so on.

Letter domain name can not be asked

Short easy to remember, the meaning of a large number of letters domain name has always been loved by the vast number of terminals, as the saying goes, rare for expensive, short letter domain name value is also expensive. Previously there has been Peer-to-peer network loan platform to enable tens of thousands of yuan domain name sh.com, of which, "S" and "H" is just the harvest treasure in the "harvest" the first letter of the word pinyin. The number of short letters domain name is limited, many good short letter domain names have been built stations, a good short letter domain name is not to be asked. such as the Jingdong domain name JD.com is also tens of millions of yuan level.