New Marketing 6 Ask 6 answer, fear risk is a common problem big enterprises do marketing is not easy

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Recently met a micro-friend, he asked me a lot of business marketing to promote the confusion and problems, his problems are not cases, but a lot of small and medium-sized enterprises have been entangled and made confused, I put it out to share to everyone. Here I virtual a life friend A to replace him to talk to me, I also try to use refined language to summarize key issues.

A: We do not know which platform on the network to do the promotion, see someone said QQ promotion is also good, but do not know how to operate?

Sanshou: A lot of network promotion channels, micro-bo, micro-letter, QQ, forum, Bar, know can be promoted channels, enterprises how to choose? At least 2 points to consider: where your user base is concentrated, and which channel you are most convenient to contact. Of course, it also includes the ability to identify them. Each channel is likely to become your most effective marketing channel, the key to see how to do. As for have no effect to do to know, do not try never know. How to operate suggest recruiting a base promoter or outsourcing to a company.

A: There are some channels for our executives who do not know how to do it? Outsourcing to a company how much does it cost?

Sanshou: Executive staff can not understand all the channels to promote, but for the key to promote the channel he must ah, will not have to learn their own, not as a supervisor and give him the method of strategy? (many companies complain that employees do not understand, and do not want to learn, this is really a difficult problem, the only way is the supervisor either guide him, or let him go). The question of how much the outsourcing company spends on the budget depends on the needs of the business, and they will make special plans and quotes that will work, but companies need to learn to identify companies that are truly capable.

A: The key to our director some of us do not understand, can not guide subordinates to do, swollen mody do? Outsourcing company?

Sanshou: If the director himself also do not understand, can not guide subordinates that he do, you can quickly go away. Of course there's a class of supervisors who don't have to go. He can study with his subordinates, take training, or ask some experts to help him and his subordinates to improve. That's OK. Outsourcing companies have a reliable and not reliable, you can search in Baidu, or find someone to recommend, of course, they can identify the most important.

A: Some training and experts are blind, not reliable Ah, do not know what their level, you see I have sold 3 of micro-credit marketing books.

Sanshou: Yes some training and experts do Dog blind, but we still have logical thinking ah, on the one hand can try, on the other hand can listen to how they guide, how to land, in a certain period of time to see how the effect, so you can control enterprise investment and risk. Generally speaking, most of the brushes are not to be confused, so you have to learn to use them and identify them. I know the authors of these three books, some of whom have listened to my class, and have cooperated with me, which I really admire them all out of the book. But to tell you the truth, there are 80% of the 3 books that overlap, and 80% of them are free to see online.

A: Sometimes subjective also want to try, but do not know how the effect, do not know how much to invest, so ...

Sanshou: So in short, the manager is afraid to take responsibility, so simply do not spend money, ask what consultants and outsourcing companies. Just stop and go, at least not make mistakes. But why is the supervisor afraid to take responsibility? Is he not authorized by the Boss? Especially when trying new marketing methods, the boss blames the Wushamao on the failure if they fail. The boss has not told him that you are bold to try, the wrong does not matter, the risk of our control is good; there is no say you can go to find a few expert consultants to chat, ask them to help us do 2 months to see, in the case of the loss of a tens of thousands of money consultant fee will not find him If a supervisor gets the boss's pardon and authorization, will he be bolder and more creative?

A: The boss also want to do, is afraid of no effect, do not know how to do?

Sanshou: The boss is an enterprise leader, especially in China's small and medium-sized enterprises, is basically the final decision maker. In the face of new challenges do not dare to try, afraid of this fear of the motionless, then the enterprise can continue? Can you do it? Yes, all the problems we've talked about will exist, we'll find inexperienced employees, we'll meet unreliable experts, and outsource companies, but when we stop on marketing it's going to be a big problem. , the boss does not take the lead to break this cautious situation, that enterprise marketing and how to talk about progress, if your business owner is so, then I advise you hurry to leave.

"A few summaries"

In fact, all the above problems I have basically faced, and more than once heard someone complained to me, but look back today to see these problems, they are not a small problem, but the impact of a 920.html "> Enterprise development of the big problem, from the above issues I have some ideas to share with you:

We always think big business is easier to do marketing, they always walk in front. In fact I don't think they know more than small and medium-sized enterprises, maybe they have some play you have considered, but you did not do what they did. They just have more opportunities to try out more, but we still need to try to do something within our means and not try to die.

About risk control, do business risk at all times. When I do not want to encourage enterprises to go out to learn or consult experts to guide their own, the fact that you can find the right extended to help yourself will be more easily successful, not always be a liar expert, teachers are afraid to try. This society is going to risk walking on the road will be smashed to death, but you can not go out? Try to control the risk, whether it is to ask the teacher expert, or in the new channel to try marketing.

As a supervisor you either have the ability to guide your subordinates, or you can use your power to create the conditions that make it easier for him to reach a task and help him encourage him. Instead of a machine that will only assign tasks, the supervisor is also known as the leader, who must also learn to guide subordinates as well as learn to lead subordinates. When you don't know, don't forget to turn to external resources.

As a boss, no one can guarantee success when the company is facing a new marketing environment. In particular, the enterprise itself has not found a way, your staff, like you, maybe he will know a little bit more than you, but you are the boss, they will be based on self-preservation do not make mistakes and do not dare to try, this time the boss needs to encourage strong support for them, Authorization to move forward with them, of course, risk control is still a prerequisite, if not willing to try it will only make everyone into trouble.